Is Your Sales Process Prospect-Centered?

by Stacy Bouchard | Oct 28, 2016 12:00:00 AM

This week we have a guest column from Stacy Bouchard, D2 Demand Solutions Marketing Manager. Recently, I found myself in the market for a new laptop. Based on my experience, I had a general idea of what I wanted but hadn’t done any research for a while. So I started my process there…with research. I sat down with my friend Google and we searched and found many reviews from third parties, user stories and a lot of information on the specifications available for the models on my short list. While I felt confident in my research, I decided to visit my local Best Buy to talk to an actual person before making my final decision. From my research, I knew that they carried every laptop I was considering. I wasn’t sure if I would be able to talk to a knowledgeable sales person but wanted to give it a try and I’m so glad that I did.