by Donald Davidoff | Apr 10, 2018 12:00:00 AM
A week or so ago, I blogged on my daughter’s reaction to a study allegedly sharing insights into how you need market to millennials differently than everyone else. I got so many responses to the raw honesty and insight, I thought I’d go back to the D2 Demand Solutions Millennial Focus Group (again, really just my 23-year old daughter who is a renter) and ask her what she thought about the buzz around micro units and co-living concepts.
The good news is that, unprompted, she’s heard plenty about both of these. The not-so-good news? Just read her response:
Literally every millennial I have seen comment on them thinks they are glorified college dorms, and no one wants to live in them over a normal apartment. People just have to in places like San Fran because rent prices are ridiculous. There is a lot of grumbling about how baby boomers screwed over the housing market and now they think we want to live in dorms forever. Seriously, no one wants a communal bathroom and kitchen.
She also shared a comment from an online Slate article at https://slate.com/technology/2018/03/dorms-for-grown-ups-are-good-even-in-san-francisco.html
Again, this is just one data point. I’m sure there are some people who do enjoy this style of living. However, this seems to support the opinion that these are not likely to be embraced by the mass market…or maybe they will be out of shear necessity? Either way, I’m glad that I’m technically a Gen Xer and not a Baby Boomer so at least her generation doesn’t blame me for this. There’s plenty else she blames me for 😊