The Demand Solutions Blog

9 Tips for Implementing Successful Change Management

Posted by Joanne Chapman-Reps on Jul 14, 2017 10:00:00 AM

Companies spend a lot of time, effort and energy introducing new initiatives into the organization (often referred to as a rollout), some with more frequency than others. Before starting a ‘rollout’ it’s very important to remember that what you’re doing is introducing a change. And, more importantly it’s important to realize that change is not easy to introduce (or sustain), and it certainly doesn’t happen on its own. 

Have you ever participated in a conversation with other leaders where the topic of conversation is focused on frustration about a new initiative that the teams are not embracing? Often the solution for that problem is a request for more training since the belief is that the teams didn’t ‘get it’ the first time. However, if you dig deeper you will probably discover that the root cause of the problem isn’t that the teams didn’t understand the training, the reality is that the initiative wasn’t introduced with an intentional change management approach. As a result, the teams (for one reason or another) are still doing things the old way. 

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Topics: Customer Experience, Change Management