The Demand Solutions Blog

The Multifamily Executive's Quick Access Guide to Artificial Intelligence

Posted by Donald Davidoff on Jun 15, 2018 4:00:00 PM

There’s a lot of buzz about artificial intelligence (AI) these days, so much so that it’s hard to separate the reality from the hype. Add to that the fact that multifamily housing (MFH) is typically a technology laggard, and it’s easy to assume that MFH executives can afford to wait a few years to see how things shake out before worrying at all about AI. Yet AI is potentially applicable to any business process that has measurable data inputs and a complex process to get to outcomes that are also measurable—a description that matches many MFH processes.

Not surprisingly, AI has been accompanied by a tremendous amount of hype, myth and confusion. To help MFH executives makes some sense of AI, we’ve put together a quick guide on the key areas where AI can (and often should) impact your operation. We highlight:

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Topics: Artificial Intelligence, Future, Technology, Multifamily Trends

11 Takeaways from the Apartment Internet Marketing (AIM) Conference 2018

Posted by Donald Davidoff on May 14, 2018 2:00:00 PM

Last week, I had the pleasure of attending the Apartment Internet Marketing (AIM) conference. Aside from the great location in Huntington Beach (I don’t normally pay much attention to conference locations, but I’ve really come to love that particular one), the content this year was spectacular. It’s sometimes an industry sport to complain about conference content, so Steve Lefkovits and Dennis Cogbill deserve a special shout out for curating a truly great conference.

The conference covered such a wide canvas of topics that I thought I’d replace my normal detailed review of 3-5 key themes from any conference for a quick tour of all the things that struck me. Here goes:

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Topics: Artificial Intelligence, Email ReMarketing, Future, Customer Experience, Multifamily Trends

2018 NMHC Recap & Reflections for the Multifamily Industry

Posted by Donald Davidoff on Jan 19, 2018 4:00:00 PM

NMHC-2018.pngFlying back home from the NMHC Annual Meeting in Orlando, I can’t help but reflect on how fortunate we all are to be in this particular industry, at this particular moment in time. After several years of record 4-5+% rent growth, the past 16 months have seen remarkably stable rent growth with Axiometrics reporting YOY growth in the very narrow range of 2.1% to 2.5% (the long-term historical average is roughly 2.2-2.3%).

It’s not often we get to experience a sustained period of “Goldilocks” growth (“not too high, not too low”). Not surprisingly, the single biggest theme I observed at the session was a general satisfaction and confidence in the industry. The tone was clearly optimistic, but not heady. I realized that many of the CEOs and COOs attending were in the same or similar positions with their companies back in 2006-07. So while everyone feels good, the lingering memory of how that bull run came to a crashing end tempers any irrational enthusiasm.

Despite the stability of current market conditions, we are clearly in a transitional period not just in our industry, but in the larger business world as well. Here are a few key observations from my vantage point:

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Topics: Artificial Intelligence, Future, Leasing Performance, Multifamily Trends

A Tipping Point on AirBnB?

Posted by Donald Davidoff on Jan 5, 2018 11:00:00 AM

Typically, press releases in our industry are more “promotion” than news, but a press release this past December 18 might just be a critical exception to prove that rule.

This release announced that Brookfield Properties has invested $200 million in Niido, a new home-sharing concept launched in partnership with AirBnB. The investment will fuel developments and acquisitions of communities that will be branded as “Niido powered by AirBnB.” Residents in these communities will be able to rent their units through AirBnB for up to 180 days a year. The communities will also be “optimized for home sharing and flexible living,” though details were not provided in the release.

Why might this be a tipping point? Up until now, participation with AirBnB has seemed to be mostly smaller operators. I have a strong sense there are some bigger players testing out allowing various forms of homesharing, but they’ve been doing so in a very quiet and secretive manner. The only large company to publicly stake out a strong position is Aimco, and they did so by suing AirBnB in an effort to prevent homesharing.

Now, for the first time, a large company is publicly on record that they are openly investing in this concept, and in partnership with AirBnB; and few, if any, companies are more well respected and more thoughtful about their approach than Brookfield.

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Topics: Future, Millennials, Multifamily Trends, Technology

Business Communication Tools: Email vs. Slack, Which Do You Prefer?

Posted by Ellen Salzler on Jun 16, 2017 6:00:00 PM

This week's blog post was written by our guest author, Ellen Salzler from Imagine Business Development. 

Google search the app, Slack and you’ll find that there’s plenty of debate on how it affects work communication. The most frequent topic I’ve come across is the battle between Slack and email. “Is Slack killing email?” and, “Will email be nixed now that Slack is available?” As we’ve written before, email is a powerful tool. But adding instant communication tools like Slack to your workspace is far from a bad thing. Here are a few pros and cons of both.

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Topics: Future, Millennials, Multifamily Trends, Technology