The Demand Solutions Blog

9 Essential Reads that Will Change the Way You View Business

Posted by Donald Davidoff on May 24, 2016 12:00:00 PM

In my consulting work, I am often asked to coach or mentor pricing managers, marketers and/or regional operators and above. In doing so, I typically include reading assignments involving books and articles that I believe are relevant to the skills we’re trying to develop. Occasionally, I’m even asked proactively for a reading list.

So in that spirit, here are my “Nine Essential Reads.” A couple of them are classics that I’m sure you’ve heard of, while I’m guessing a few of them are new to you.

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Topics: Revenue Management, multifamily sales, Reading Material