--- title: The D2 Demand Resource Center | Multifamily Whitepapers, Guides and Tools description: Download any of our free resources, created to assist you with sales performance, customer experience, demand management, business intelligence, multifamily marketing or technology! image: https://www.d2demand.com/hubfs/D2%20Files/Latch%20Access%20Control%20White%20Paper_H_New.png --- [![d2greyblue-02](https://www.d2demand.com/hs-fs/hubfs/d2greyblue-02.png?width=250&height=37&name=d2greyblue-02.png "d2greyblue-02")](https://www.d2demand.com?hsLang=en) # Content Library All Leasing and Marketing Pricing and Revenue Management Technology and Trends ### [Access control is the foundation of the smart multifamily building and the key to unlocking ROI.](https://www.d2demand.com/latch-access-control-white-paper?hsLang=en) ### [The 2021 edition of our annual operations and technology guide, based on 20 conversations with multifamily leaders](https://www.d2demand.com/20-for-20-2021?hsLang=en) ### [Revenue Management Planning and Execution for the rapidly-changing conditions of 2021](https://www.d2demand.com/d2-webinar-the-revenue-managers-gambit?hsLang=en) ### [Learn how operators are boosting revenue performance by finding and fixing the most common amenity errors](https://www.d2demand.com/finding-hidden-treasure-amenity-white-paper?hsLang=en) ### [A free tool that quickly enables you to gauge the quality of your pricing and revenue management (PRM) capabilities](https://www.d2demand.com/multifamily-revenue-management-maturity-scorecard?hsLang=en) ### [A guide to smart building technologies including five examples of how to underwrite the investments](https://www.d2demand.com/smart-building-technology-in-multifamily-white-paper?hsLang=en) ### [Learn how to boost revenue by fixing amenities from three multifamily revenue management experts](https://www.d2demand.com/how-to-get-apartment-amenity-pricing-right-apartmentalize-2020?hsLang=en) ### [Learn how to drive performance by budgeting in a way that reflects the reality of multifamily operations](https://www.d2demand.com/budgeting-best-practices?hsLang=en) ### [An assessment of the financial impact of short-term rentals on multifamily properties, based on real-world data](https://www.d2demand.com/allowing-short-term-rentals-in-multifamily-buildings?hsLang=en) ### [How to create an analytical culture in multifamily organizations, and what companies get wrong about BI](https://www.d2demand.com/mfh-business-intelligence?hsLang=en) ### [Learn how the "Challenger Sale" beats the traditional multifamily "relationship selling" approach](https://www.d2demand.com/why-relationship-selling-doesnt-work-white-paper?hsLang=en) ### [Unit amenity setup can help or hinder revenue performance. Do you have an amenity opportunity?](https://www.d2demand.com/unit-amenity-opportunity-scorecard?hsLang=en) ### [We've been conducting multifamily marketing practices - learn more about the low-hanging fruit](https://www.d2demand.com/converting-leads-to-leases-white-paper-d2-demand-solutions?hsLang=en) ### [Renewals account for >50% of your revenue. How do your procedures and processes stack up?](https://www.d2demand.com/renewal-policies-practices-white-paper?hsLang=en) ### [Now there's a simple way to avoid amenity errors that cost communities thousands of dollars.](https://www.d2demand.com/d2-unit-amenity-analyzer-sheet?hsLang=en) ### [Learn how Gene B Glick improved occupancy and retention by focusing on sales performance](https://www.d2demand.com/case-study-sales-improvement-at-gene-b-glick?hsLang=en) ### [Your essential guide to the business models, industry structure and overall pros and cons of short-term rentals](https://www.d2demand.com/a-guide-to-short-term-rentals?hsLang=en) ### [Community setup impacts your revenue performance. Learn what you need to know about floorplans](https://www.d2demand.com/floor-plans-and-multifamily-revenue-management?hsLang=en) ### [Leasing is an under-rated driver of revenue performance. How good are your leasing capabilities?](https://www.d2demand.com/multifamily-leasing-capability-scorecard?hsLang=en) ### [Learn how to manage hold times (the vacancy allowed between rentals) and improve performance](https://www.d2demand.com/controlling-hold-times?hsLang=en) ### [Leasing conversations can be hard, but they needn't be, provided your team is prepared](https://www.d2demand.com/sales-meeting-exercises-for-leasing-associates?hsLang=en) ### [Long-standing vacant units can kill performance. Do you have the right policies for managing them?](https://www.d2demand.com/long-standing-vacant-units-white-paper?hsLang=en) ### [Learn how multifamily operators are driving revenue with a fresh approach to sales performance](https://www.d2demand.com/keys-to-effective-multifamily-sales-performance?hsLang=en)