Webinar: The Revenue Manager's Gambit

Multifamily Pricing Strategy and Execution for an Unpredictable 2021


Play Chess, not Checkers in 2021

After a year that was like no other in multifamily history, 2021 gives us much cause for optimism. But as the pace of vaccinations and economic recovery promise to us guessing, multifamily leaders will need a strategy and a plan to execute.

In this webinar (recorded in January 2021), three seasoned multifamily leaders break down how to plan for 2021.  Providing detailed plans for how to approach renewals, and how to formulate pricing strategies for the make-or-break spring leasing season. 

The winners in 2021 will be the operators who see the whole board.  Watch now and learn not only how to develop a plan for pricing through the year, but—crucially—how to execute it.

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The Speakers

Donald Davidoff

Donald is known as a thought leader in the multi-family housing industry, particularly in places where technology and people meet. Perhaps best known for leading the development and implementation of Lease Rent Options TM  (LRO), the industry’s first automated demand forecasting and price optimization system, he is equally accomplished in the areas of eCommerce, marketing and marketing analytics, sales performance improvement and business intelligence. Donald works with clients to assess their operational and technology platforms and implement complex, highly impactful projects.

Trachelle Spencer
Managing Director RevX

Trachelle Spencer's career in Pricing and Revenue Management began in 2000 as one of the first Pricing Managers within Ingersoll-Rand. Introduced to the multi-family industry and LRO by Simpson Property Group in 2005, Trachelle has used LRO on a wide range of assets which included 93 communities, in 42 markets and 25 states. As the Co-Founder of her own SAAS business and website, RezDox, Trachelle's approach to revenue management is multi-faceted allowing her to infuse aspects of Marketing, Sales, Training and Web Development into her analysis and recommendations.

Jessica Mills

Jessica Mills has been in the field of revenue management for the last 14 years. Originally from the airline industry, she brings a unique perspective on how revenue management principles can best be applied in multifamily housing. As the Director of Revenue Management at Carmel Partners, she oversaw the implementation of the Lease Rent Options™ (LRO) system across a portfolio of 20,000+ units. She is recognized throughout the multifamily industry for her expertise on the development and implementation of pricing strategies for both stabilized and unique assets, including student properties and lease-ups.