Over the years, multifamily operators have invested significant resources - time, money and effort - into technology and processes to attract prospects to their communities. Yet few resources - some would argue none - have been invested in improving the process to convert those prospects to residents.
Today's prospective renters approach searching for an apartment home in a much different way than they did even five years ago. It's time to adjust our approach to meet their expectations.
In this paper, we outline how to improve your leasing process by:
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