The multi-family industry spends tens, even hundreds, of millions of dollars generating leads. It’s critical to measure these leads for quality as well as quantity, and to establish and report on key performance indicators (e.g. visit-to-lead and lease-to-lead ratios) to monitor and improve on the effectiveness of this spend. This white paper reports on the current state of the quality of lead knowledge and lead analysis in multi-family housing.
This white paper will highlight:
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