So much attention is given to social media and a lot of money spent on websites, ILS and traditional media, all with the goal of generating leads. But what, other than having leasing associates engage leads, does our industry do with the leads they get? This paper discusses the results of a test on how typical multi-family housing operators use email re-marketing as part of their “lead consideration” marketing activities. This paper is based not on asking operators what they do via survey, but rather experiencing what they do by secret shopping online.
In our latest white paper, we share our findings from shopping a wide array of communities. The findings highlight a meaningful opportunity to maximize the value of the leads they are creating.
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