--- title: The Demand Solutions Blog | Donald Davidoff (14) description: Donald Davidoff is the Chief Executive Officer & Co-Founder of Real Estate Business Analytics, Inc. He is recognized throughout the rental housing industry as a thought leader in pricing, marketing, leasing, and business intelligence. Donald is perhaps best known for leading the development and implementation of the Lease Rent OptionsTM (LRO), the industry’s first automated demand forecasting and price optimization system. (14) image: https://www.d2demand.com/hubfs/D2%20Files/Multifamily_blog.png --- [![d2greyblue-02](https://www.d2demand.com/hs-fs/hubfs/d2greyblue-02.png?width=250&height=37&name=d2greyblue-02.png "d2greyblue-02")](https://www.d2demand.com) ## Donald Davidoff [Revenue Management](https://www.d2demand.com/topic/revenue-management) [Leasing](https://www.d2demand.com/topic/leasing) [COVID-19](https://www.d2demand.com/topic/covid--19) [BI & Analytics](https://www.d2demand.com/topic/BI-&-analytics) [Multifamily Technology](https://www.d2demand.com/topic/multifamily-technology) [Multifamily Trends](https://www.d2demand.com/topic/multifamily-trends) [Industry Events](https://www.d2demand.com/topic/events) [Customer Experience](https://www.d2demand.com/topic/customer-experience) Join our community of thousands of growth-minded multifamily owners and operators to receive great content ... right in your inbox! ## [How the ZMOT Requires Us to Change Sales - NAA Conference Session](https://www.d2demand.com/mfhblog/newsletter/how-the-zmot-requires-us-to-change-sales-naa-conference-session) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Apr 29, 2016 12:00:00 AM In just a month and a half from now, the largest meeting of our industry takes place. Somewhere north of 10,000 operators, marketers, executives, vendors and so on will descend upon the William Moscone Convention Center and a dozen or more hotels in San Francisco. It will be quite the swan song for NAA Executive Director Doug Culkin, who is retiring at the end of the year. ## [Exercises to Reinforce Successful Sales Habits for Leasing Associates](https://www.d2demand.com/mfhblog/exercises-to-reinforce-successful-sales-habits-for-leasing-associates) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Apr 28, 2016 12:00:00 AM When we’re implementing our InSite Sales Performance Program, the training portion is (obviously) a crucial piece of the process. When conducting the... ## [Winter is Coming - 6 Areas for Multifamily Operators to Review](https://www.d2demand.com/mfhblog/winter-is-coming-6-areas-for-multifamily-operators-to-review) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Apr 21, 2016 12:00:00 AM With HBO about to premier my favorite currently running series, Game of Thrones, I couldn’t help but see many signs of that show's catchphrase in... ## [5 Attributes of a Successful Leasing Agent](https://www.d2demand.com/mfhblog/5-attributes-of-a-successful-leasing-agent) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Apr 11, 2016 12:00:00 AM The job of a leasing associate is quite unique. Their primary responsibility is to sell successfully, yet they must be able to do so in an... ## [5 Key Takeaways Regarding Renewals](https://www.d2demand.com/mfhblog/newsletter/5-renewal-takeaways) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Mar 30, 2016 12:00:00 AM Hi Friend, ## [Connecting Marketing to Sales Outcomes In Multifamily](https://www.d2demand.com/mfhblog/connecting-marketing-to-sales-outcomes-in-multifamily) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Mar 22, 2016 12:00:00 AM One of the strongest trends over the last five years in multifamily demand management is the increased focus, investment and sophistication of the... ## [4 Key Functions of Business Intelligence](https://www.d2demand.com/mfhblog/4-key-functions-of-business-intelligence) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Mar 8, 2016 12:00:00 AM Information is power. And power is finally starting to come to multi-family housing. One of the trends I’ve seen in my practice the past few quarters... ## [PRM is NOT Just PRM](https://www.d2demand.com/mfhblog/newsletter/prm) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Mar 6, 2016 12:00:00 AM Hi Friend, It’s been a while since I dedicated this space to a pricing related discussion. I’ve been focusing time on getting this industry to have a... ## [6 Reasons Multifamily Leasing/Sales Process Drag NOI Performance](https://www.d2demand.com/mfhblog/6-reasons-multifamily-leasing/sales-process-drag-noi-performance) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Feb 26, 2016 12:00:00 AM For the last three years, we’ve been working with multifamily operators helping them to modernize their leasing/sales process. I have to admit the... ## [Multifamily Insights Gleaned From NMHC.. Are we in the 7th Inning?](https://www.d2demand.com/mfhblog/multifamily-insights-gleaned-from-nmhc-are-we-in-the-7th-inning) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Jan 28, 2016 12:00:00 AM I recently attended the NMHC annual meeting, and the effects of what is likely to be the biggest and longest bull run in multifamily housing in my... ## [Multifamily Selling... Then and Now](https://www.d2demand.com/mfhblog/multifamily-selling-then-and-now) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Jan 19, 2016 12:00:00 AM We spend a lot of time sharing our thoughts on how sales has changed and what that means for multifamily operators. The very nature of how residents... 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