Donald Davidoff

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Dollar vs. Percentage Discounts, Which to Use With Multifamily?

by Donald Davidoff | Jan 4, 2016 12:00:00 AM

The Harvard Business Review’s daily stat email recently sent an interesting statistic related to pricing psychology. Specifically, they reported:

Can Service-Oriented People Sell?

by Donald Davidoff | Dec 22, 2015 12:00:00 AM

What would be the first words that come to mind when you hear the term “salesperson”? When people in focus groups have been asked this question, the...

How to Keep Leasing Associates - & Others - Motivated

by Donald Davidoff | Dec 2, 2015 12:00:00 AM

Is money the best motivator? Many managers, when asked this question, will quickly say “Yes.” Although there is some truth to that answer, it is not...

7 Ideas to Liven Your Team Meetings

by Donald Davidoff | Nov 17, 2015 12:00:00 AM

Are your team meetings boring? Have you gotten into a rut of going over a similar agenda at every meeting? Are heads nodding off or are team members...

Understanding the Primary Drivers of NOI in MFH

by Donald Davidoff | Oct 28, 2015 12:00:00 AM

While there are many dimensions to running a multi-family housing operation, I have found that often the business is deceptively simple. Let’s take...

3 Tips to Create Powerful Sales Conversations Early

by Donald Davidoff | Oct 7, 2015 12:00:00 AM

In InSite Selling™ (our sales system designed for multifamily operators), we teach that there are four levels of communication. One of the biggest...

How to Approach Cyber Security for Your Business

by Donald Davidoff | Oct 1, 2015 12:00:00 AM

Did you know that October is National Cyber Security Awareness Month? While not exactly up there with Mother’s Day and the 4th of July, it’s actually...

Is Lead Scoring the Right Approach for Multifamily?

by Donald Davidoff | Sep 8, 2015 12:00:00 AM

There seems to be a significant and growing attention to the issues and opportunities for lead scoring. This is happening throughout all business...

Survey Reveals Multifamily Industry Has Room to Improve Approach to Sales

by Donald Davidoff | Aug 31, 2015 12:00:00 AM

I was recently reviewing a leasing survey conducted by Multifamily Insiders and saw some really interesting statistics worth pointing out....

Improving Multifamily Sales Effectiveness Can Significantly Impact NOI

by Donald Davidoff | Aug 13, 2015 12:00:00 AM

Measuring the value of sales (and sales improvements) in multifamily housing rentals is notoriously difficult. Except in very low occupancy...

The One Strategy That Will Dramatically Increase Your Leasing Volume

by Donald Davidoff | Jul 23, 2015 12:00:00 AM

Traditional sales (and the training that supports it) relies too heavily on closing strategies and overcoming objections. The typical reason given...
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