The Magic of Zero
by Donald Davidoff | Jan 2, 2013 12:00:00 AM
Hopefully youve already heard of the work of Dan Ariely. If you havent, click on this link to his website as every modern-day pricer and/or marketer should become familiar with his studies. Dan has PhDs in cognitive psychology and business administration. Hes currently the James B. Duke Professor of Psychology and Behavioral Economics and teaches at Duke University. He did a lot of his early work at MIT, may alma mater, which only makes him that much dearer to my marketing heart.