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Revenue Management (6)

3 Steps to Avoiding Pricing Complacency

by Donald Davidoff | May 29, 2019 12:00:00 AM

The legendary golfer, Jack Nicklaus is often quoted as saying, "Complacency is a continuous struggle that we all have to fight." We have frequently argued on this blog and elsewhere that the decade of growth has blunted many of the tools that have delivered success and shareholder value in our industry over the last couple of decades. Rising tides lift all boats, and when growth is all-but-guaranteed, competitive capabilities atrophy.

Floor Plans: Why Too Much Choice Can Be Worse Than Too Little

by Trachelle Spencer | May 1, 2019 12:00:00 AM

A few weeks ago we discussed the experience of leasing up big projects and the importance of setting up unit type groupings in the pricing & revenue...

The Next Big Thing in Multifamily Revenue Management

by Dom Beveridge | Apr 23, 2019 12:00:00 AM

Pricing and Revenue Management (PRM) in multifamily turned 18 years old this year. For those interested, the first-ever deployment of a PRM system...

Why Grouping Floor Plans Is Like Selling Shoes

by Trachelle Spencer | Feb 26, 2019 12:00:00 AM

Last week we were talking about the experience of leasing up big projects, and it reminded me of something that I’ve advised companies against doing...

Leasing Up in London - Familiar Challenges in a New Multifamily Market

by Dom Beveridge | Feb 19, 2019 12:00:00 AM

Last week I was in London – the city where I grew up and spent most of my formative years. I have never used trips home to view multifamily real...

Four Common Misunderstandings about Centralized Revenue Management

by Donald Davidoff | Jan 23, 2019 12:00:00 AM

There’s an interesting debate we’ve seen start to percolate in pricing and revenue management (PRM) these days—whether to have pricing authority...

How to Make That Big Box of Unrealized Revenue Your 2019 Resolution

by Jessica Mills | Jan 7, 2019 12:00:00 AM

Happy new year everyone! Now that the holidays are over, we turn to resolute goal setting for the year to come. My gift to you is a big box of...

Apartment Leasing: Are You Looking in the Right Places to Differentiate your Property?

by Donald Davidoff | Nov 8, 2018 12:00:00 AM

A headline about consumer preferences caught my eye recently. It was from the recent annual meeting of the Urban Land Institute (ULI) in Boston, and...

The 7 Most Common Mistakes Found in Our Amenities Audit

by Donald Davidoff | Aug 21, 2018 12:00:00 AM

Over the past couple of years, our company has conducted unit amenity audits for many different operators. The good news is that the concept of...

Maximize Preview - A Deep Dive into the Math Behind PRM

by Donald Davidoff | Aug 8, 2018 12:00:00 AM

I started planning for my session with Annie Laurie McCulloh at Maximize, October 1-3 in San Diego. This will be the third year in the past four that...

5 Highlights of Donald Davidoff’s Multifamily Matters Interview

by Donald Davidoff | Jul 9, 2018 12:00:00 AM

You probably already know that D2’s CEO, Donald Davidoff, revolutionized the multi-housing industry seventeen years ago when he led the team that...
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