The Demand Solutions Blog

I recently read - with interest - the coverage of NMHC's recent spring Board of Directors meeting in Chicago. What really caught my eye was a talk entitled "Seven Ways to Succeed in the Future of Real Estate," given by Dror Poleg, the founder of Rethinking.RE. The presentation discussed how technology is redefining real estate, shifting value from the physical space to the services provided.

In this environment, the logic goes, the customer, rather than the property, increasingly becomes the asset of your business. Space becomes a service and competitors become your partners. From this radical view of an increasingly inverted world, the idea of the customer becoming the asset resonated with me, based on my own experience in the multifamily industry.

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So here’s a shameless plug for a good friend of mine, Steve Lefkovits and his conference, the Apartment Internet Marketing Conference. It’s going to be Apr 29-May 1 in Huntington Beach. If you’re responsible for demand management—certainly marketing, but also pricing and/or sales—you should go to this conference. It’s the finest collection of discussions about marketing and demand generation by industry insiders and, sometimes more importantly, those outside multi-family. Here’s a few things I’m looking forward to:

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I just got back from the NMHC Annual meeting. Record attendance.  So many meetings. Lots accomplished. I thought I’d share a few observations from the show.

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