by Trachelle Spencer | January 02, 2019
Just before a 29-year-old friend of mine was due to stay in a fairly upscale hotel recently, the staff texted her before check-in and suggested that she join the loyalty program, hinting that it...by Donald Davidoff | December 21, 2017
Today, customers want an experience, not just a transaction. In fact, they expect it. They get it in their interactions with many other companies,...by Donald Davidoff | June 01, 2017
With all the attention on the recent series of airline service mishaps, we thought it would be a good idea to talk a bit about the difference between...by Donald Davidoff | September 30, 2016
Ask any group of multifamily operators what they worry about or what keeps them up at night and occupancy will be at the top of their lists. Every...by Donald Davidoff | August 03, 2016
A popular buzzword in the multifamily industry today is customer experience. It’s actually something many industries are talking about. Identifying...by Donald Davidoff | February 24, 2015
We know that a customer’s experience impacts their purchasing behavior. In fact, in a 2014 study, Accenture found "two-thirds (64 percent) of...by Donald Davidoff | November 13, 2014
Companies are hungry for information and eager to learn what their customers’ value; to learn more, many are offering surveys. One popular method is...by Donald Davidoff | October 01, 2014
It seems like surveys are everywhere these days and after virtually every interaction customers are offered an opportunity to comment on their...