The Demand Solutions Blog

11 Takeaways from the Apartment Internet Marketing (AIM) Conference 2018

Posted by Donald Davidoff on May 14, 2018 2:00:00 PM

Last week, I had the pleasure of attending the Apartment Internet Marketing (AIM) conference. Aside from the great location in Huntington Beach (I don’t normally pay much attention to conference locations, but I’ve really come to love that particular one), the content this year was spectacular. It’s sometimes an industry sport to complain about conference content, so Steve Lefkovits and Dennis Cogbill deserve a special shout out for curating a truly great conference.

The conference covered such a wide canvas of topics that I thought I’d replace my normal detailed review of 3-5 key themes from any conference for a quick tour of all the things that struck me. Here goes:

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Topics: Multifamily Trends, Customer Experience, Future, Artificial Intelligence, Email ReMarketing

Is the Multifamily Industry Still Missing Out on Marketing Opportunities?

Posted by Donald Davidoff on Oct 6, 2017 3:00:00 PM

In 2014, we partnered with On-Site to release a study that focused on how effectively multifamily operators were utilizing email marketing. Three years later, we revisited the study to see what, if anything, has changed.  

The initial 2014 study surveyed online responses from 31 different communities. The communities represented a wide range of companies—public and private, national and regional, owner/operator, fee manager (and mixed), with an equal distribution of geographic locations. We made contact with the various communities through their company website (not through apartment marketing sites) and requested information about a one bedroom one bathroom apartment.  If required, we asked for a move-in date one month from our inquiry date, and specified a 12-month lease. We intentionally did not give a phone number so that we would experience how operators responded through online means exclusively.

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Topics: apartment marketing, Multifamily Trends, Email ReMarketing