I was talking with one of my clients about sales management, and the topic of how many unanswered follow ups are appropriate before declaring a lead to be 'lost'. He admitted his company had no standard, but surmised that if they did have one “It would be at least three, maybe four”.
I generally agreed with him that three or four was reasonable, provided he added to that one more email or voicemail…the most powerful and effective email/voice mail in a salesperson’s bag of tricks. It’s so powerful that it can only be used once with a prospect; and like many powerful tools, using it too early will negate its power.
What is this magical email or voicemail, you ask? Well it’s not really magical, but it does have strong results. At D2DS, we call it 'the break up email' and it goes something like this:Read More