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Five Top Leasing Agent Skills for an Automated World

by Donald Davidoff | October 07, 2020

Of all roles in multifamily operations, few have changed more radically in the last year than that of the leasing agent. The COVID-19 crisis has forced change on leasing behaviors and processes, but...

The Coming Dichotomy of Multifamily Leasing

by Dom Beveridge | March 02, 2020

Where I come from (the UK), the English language is peppered with curious variations. One of the strangest is the perpetual controversy over the...

The Surprising Persistence of Old-School Multifamily Selling

by Donald Davidoff | January 30, 2020

A couple of months ago, I read a blog about multifamily sales. It caught my attention because the title referred to closing as "the bottom line."...

NMHC Annual 2020: When Even White Shirts Get Disrupted

by Dom Beveridge | January 23, 2020

It’s not often that one finds oneself struggling to stay warm in Florida, but it’s been happening this week in Orlando, where we’ve been these last...

Are We Looking at Property Differentiation the Wrong Way?

by Trachelle Spencer | July 02, 2019

I recently read - with interest - the coverage of NMHC's recent spring Board of Directors meeting in Chicago. What really caught my eye was a talk...

NAA Apartmentalize:  3 Killer Pricing and Marketing Tactics

by Trachelle Spencer | June 18, 2019

It's June, the sun is out (mostly) here in Denver, and like all locals involved in the multifamily industry, I'm looking forward to welcoming a few...

The Research Is In On Multifamily Lead Conversions

by Donald Davidoff | May 21, 2019

If - like me - you're in the business of demand optimization, you'll know that it's been getting harder and harder to talk about any trend in...

Floor Plans: Why Too Much Choice Can Be Worse Than Too Little

by Trachelle Spencer | May 01, 2019

A few weeks ago we discussed the experience of leasing up big projects and the importance of setting up unit type groupings in the pricing & revenue...

Three Top Multifamily Training Priorities for 2019

by Donald Davidoff | April 25, 2019

As we researched 20 for '20 - our white paper on the outlook for multifamily based on 20 interviews with senior executives - we were struck by the...

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