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3 Reasons Why Multifamily Must Adopt Self-Show

by Donald Davidoff | April 17, 2019

As we get near the Apartment Innovation and Marketing (AIM) conference, I wanted to take a moment to discuss an innovation from single-family rentals (SFR) that I believe should be getting more...

Leasing Up in London - Familiar Challenges in a New Multifamily Market

by Dom Beveridge | February 19, 2019

Last week I was in London – the city where I grew up and spent most of my formative years. I have never used trips home to view multifamily real...

Ten Questions You Should be Asking Yourself about Leasing

by Dom Beveridge | February 06, 2019

Recently it's been my privilege to interview 20 senior multifamily executives to get their viewpoints and understand their priorities for the next...

Why The Challenger Sale Matters to Multifamily Leasing

by Dom Beveridge | January 16, 2019

If you're anything like me, then this is the time of year when your nightstand groans with books that friends and family kindly sent you over the...

Why A Re-Think of Leasing Should Be Your 2019 Resolution

by Dom Beveridge | January 09, 2019

In the closing weeks of 2018 I had the pleasure of interviewing 20 leaders in multifamily operations and technology about the outlook for 2019 and...

Apartment Leasing: Are You Looking in the Right Places to Differentiate your Property?

by Donald Davidoff | November 08, 2018

A headline about consumer preferences caught my eye recently. It was from the recent annual meeting of the Urban Land Institute (ULI) in Boston, and...

Is Your Sales Process Creating a "Buyer-Beware" Environment?

by Donald Davidoff | October 25, 2018

Fall is upon us. As usual for multifamily operators, Halloween preparations and pumpkin spice treats provide the backdrop to the main event - next...

7 Tips to Help Leasing Associates Make Sales Faster (And Delight Residents)

by Donald Davidoff | May 09, 2018

Over the last 20 years, the multifamily industry has gotten better at managing the core elements of their business. Companies are smarter regarding...

The Best Apartment Marketing Tips for Millennials...From a Millennial

by Donald Davidoff | March 21, 2018

A few days ago, I was catching up on my reading and downloaded a white paper from one of the many marketing vendors in multifamily housing. As with...

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