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The 3 Points that Make a Leasing Sales Process Great

by Donald Davidoff | March 02, 2018

Selling is a lot like hitting a baseball. If you watch any Major League team play, you’ll quickly see two things: first, you’ll see some highly talented athletes on the field, and second you’ll see a...

How to Know it's Time to Improve Your Leasing and Sales Process

by Donald Davidoff | February 20, 2018

Over the years we’ve reviewed quite a few multifamily sales processes and training programs. The number one thing they’ve all had in common is (to...

Is the Multifamily Industry Still Missing Out on Marketing Opportunities?

by Donald Davidoff | October 06, 2017

In 2014, we partnered with On-Site to release a study that focused on how effectively multifamily operators were utilizing email marketing. Three...

Multifamily Technology: Are Marketing & Sales Human Anymore?

by Donald Davidoff | August 25, 2017

As we come upon the fall conference season and many panels (and one whole conference) dedicated to technology in multifamily housing, it got me...

5 Things Leasing Associates Can Do to Be Top Performers

by Donald Davidoff | August 01, 2017

Over the last few months I’ve had a number of conversations with multifamily executives about important areas of focus for their operations. It...

5 Steps for a Coaching Culture & Why it’s a Must for Sales Teams

by Donald Davidoff | May 11, 2017

The following is taken from our viewpoint document, The Keys to Effective Multifamily Sales Performance. You may download it here. Too many...

6 Tips for Handling Renewals: How to Create Value for Your Resident

by Joanne Chapman-Reps | April 06, 2017

When we think about renewals, it’s probably tempting for most of us in the multifamily apartment industry to immediately think about the renewal...

5 Tips for Effective Multifamily Email Marketing

by Doug Davidoff | March 31, 2017

The possibilities with email marketing have come a long way.  Greater functionality and the plethora of automated email marketing platforms represent...

How the ZMOT Changes the Multifamily Sales Dynamic

by Donald Davidoff | January 25, 2017

I’ve written before about Google’s seminal research on the “Zero Moment of Truth” (ZMOT). For those not familiar with this, Google identified that...

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