The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent an apartment marketer’s fantasyland. However, just because more is possible, doesn’t mean multifamily operators are using email marketing more effectively.
Research we conducted a couple years ago (that we are in the process of currently updating) shows that very few operators are effectively using emails as a marketing tactic. In fact, surprisingly few use it at all, so “Tip #0” is that you should have an organized email re-marketing campaign.Read More