I think it was probably a record, and by some distance. A whopping 2,300+ attendees were registered for NMHC OPTECH, and it made for a busy, busy show. It will take us some time to decompress, organize and reflect on the many learnings and insights. While we do that, here are a few instant reactions from the show.
Self-tour is HOT!
Attitudes to several key technologies are quite different this year compared to a year ago. Nowhere is this more apparent than self-tour. Last year, as we interviewed operations and technology leaders for 20 for ‘20, we were surprised at the push-back against this exciting and impactful technology. While the range of views remains wide, the tide has clearly turned.
You might say that self-show has officially taken the place of short-term rentals as the hottest topic in the industry, as evidenced by the standing room only crowd at the “Cage Match” session on Tuesday. Several companies who are experimenting with self tours shared their experiences, which ranged from working with the tech solutions to running manual tests with their on-site staff handing out keys. The panelists shared their excitement about the initial success and stats they've seen thus far, and it seems set to grow in 2020.Read More