---
title: [VIDEO] It's Time to Improve the Multifamily Sales Process
description: Sales in the multifamily industry has remained the same despite all other revenue drivers changing around it. Learn how to improve your sales process.
image: https://www.d2demand.com/hubfs/Imported_Blog_Media/improve-multifamily-sales-process-webinar-post.jpg
---

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## The Demand Solutions Blog

# [VIDEO] It's Time to Improve the Multifamily Sales Process

[ by Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Sep 16, 2016 12:00:00 AM

![improve-multifamily-sales-process-webinar-post.jpg](https://www.d2demand.com/hs-fs/hubfs/Imported_Blog_Media/improve-multifamily-sales-process-webinar-post.jpg?width=400&name=improve-multifamily-sales-process-webinar-post.jpg "improve-multifamily-sales-process-webinar-post.jpg")Think about the key drivers of your multifamily housing revenue. Our guess is that you’ll come up with a list that looks something like this:

- Lead generation
- Reputation management
- Pricing
- Sales
- Credit screening
- Resident experience
- Renewal processes
- Marketing analytics
- Other technology

Now, for each function, ask yourself, “How much change has this functional area undergone over the last 20 years?”

For all but one of them, we’d bet you noted tremendous transformation over the past several years; and in some cases the functions bear no resemblance (or didn’t even exist) pre-internet.

For example:

- Automated credit screening is just about to turn 20 years old.
- Until the early 2000s, property management systems were run on local computers (or still run by paper forms, filing cabinet and metal green “recipe” boxes).
- Automated pricing and revenue systems were only adopted by the majority of the NMHC Top 50 in the past decade.
- Prospect and resident portals are in the early part of their second decade as part of most operating platforms.

There’s one noted exception on this list. If Rip Van Winkle fall asleep in 1994 and woke up today in the typical leasing office, he’d be confused by all of the technology, but he’d be completely at home with the sales process. The truth is that if he’d gone to sleep in 1964, the sales process wouldn’t look much different.

Ask some questions. Qualify. Take the prospect through the tour path. Sell the benefits. Close. You may use different names, but the process is the same. It was probably not a good process back then, but now it’s archaic. And it’s costing you real money.

That's why D2 Demand Solutions hosted this webinar - ***How to Implement a Sales Performance Improvement Program in Your Organization***.

Here's a preview of what you can expect:

  

 

Watching this webinar is step one in making impactful changes to your organization's sales process!

 

 

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