How the Zero Moment of Truth Requires Us to Change Sales

Is Your Sales Approach Keeping Up With Today's Buyer?

NAA_ConfSlides.pngThe National Apartment Association Conference offers a wide range of apartment industry knowledge. This year, I had the opportunity to speak about a topic I am very passionate about - the Zero Moment of Truth and how this requires us to change sales.

I hope you were able to join us. Even if you weren't, you can download the slides by filling out the form to the right. 

In the slides, we cover:

  • How buying patterns have fundamentally changed

  • Why relationship selling just doesn't work

  • How the multifamily industry's approach to sales can improve

  • And more!

Download the Presentation Slides!