Pricing is inherently challenging and complicated. It’s critical, but it’s also intangible. It’s very hard to know for sure what is optimal and what isn’t. There’s an old joke in airline revenue management that the only time you know you got it right is when a plane leaves with one seat empty. If it leaves with more than one empty seat, you wonder whether you could have made more money selling more seats at a lower price; if it leaves full, you wonder if you left money on the table by not charging more.
D2 Demand Solutions offers a range of pricing and revenue management (PRM) services that can help you ensure you’re getting the most from your pricing. Our approach takes a holistic view of all of the elements involved in optimizing pricing.
Examples of specific D2DS projects: