Your Brand Isn't What You Say It Is. Rather, it's what your customers say it is...when you're not around.
In a copycat world it's tough to stand out and differentiate yourself from your competition. While millions of dollars are spent on advertising, lead generation and other initiatives, the most powerful driver for your brand is still providing an exceptional customer experience.
Much has been written on the secrets to creating a compelling experience, and an increasing number of companies are focused on improving their NPS (Net Promoter Score). We've taken the studies, combined it with firsthand experience implementing customer experience intiatives and boiled it down to the critical 7 Must-Haves of Effective Customer Service Programs.
Download this checklist. Share it with your management team and use it to assess your efforts. Your customers (and brand) will be glad you did.