The Proof Point Behind Revenue Management and Call Centers

Level_One_Rainmaker.pngA common challenge in the lead-to-lease process is determining the best way to manage initial prospect inquiries.

In this highly scientific analysis of the impact of using a well-run call center at a company already using a well-designed pricing and revenue management system, we see irrefutable proof that:

  1. The call center results in substantially higher guest card and tour capture
  2. That additional demand leads to higher prices and higher revenue

This is not just an “after versus before” analysis whereby an improving market could be the cause; rather, it’s a comparison of formal test vs control communities vetted by an independent, leading international consulting firm.

Download the white paper to explore the test conclusions yourself.

Our appreciation to The Rainmaker Group for permission to post this white paper.

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