Donald is known as a thought leader in the rental housing industry, particularly in places where technology and people meet. Perhaps best known for leading the development and implementation of Lease Rent Options^TM (LRO), the industry’s first automated demand forecasting and price optimization system, he is equally accomplished in the areas of sales performance improvement, digital marketing and marketing analytics, and business intelligence. Donald is highly sought for “C suite” consulting on technology and operational issues that drive significant ROI, and by technology vendors for product design and “go to market” strategies.  A former Senior Vice President with 10 years at Archstone, and a former Executive Vice President with Holiday Retirement, Donald works with clients to assess their operational and technology platforms and implement complex, highly impactful projects.

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