About D2 Demand

Heather Martin- Headshot-web-1

Heather Martin

Director Pricing Services

Heather Martin’s career in the multi-family housing industry, and exposure to revenue management, began in 2004 with Simpson Property Group.  During her time with Simpson she managed various assets with increasing responsibility starting with stabilized properties and later overseeing acquisitions and then lease ups.  SPG was the second company to adopt LRO, introducing Heather to cutting edge revenue management practices well ahead of competitors within her markets. In 2017 she transitioned to Pricing and Revenue Management with Greystar’s Internal Revenue Management Department and in 2018 obtained her YieldStar Certification. Heather’s experience includes PRM for internal and 3rd party clients for approximately 15,000 units utilizing both YieldStar and LRO platforms.