About D2 Demand


Jessica Mills


For over 15 years, Jessica Mills has been a leader in the field of Pricing and Revenue Management (PRM). Originally from the airline industry, she brings a unique perspective on how PRM principles can best be applied in multifamily housing. As the Director of Revenue Management at Carmel Partners, she led the implementation of the Lease Rent Options™ (LRO) system across a portfolio of 20,000+ units. 

Jessica is recognized as a multifamily industry expert on developing and implementing pricing strategies, including stabilized assets, lease-ups, and unique assets—including student properties. She has proven success with property management system conversions, building and training teams, project management and change management. She is passionate about helping clients uncover revenue opportunities, is a frequent speaker at industry events and has led the effort to build D2 Demand’s Amenity Analyzer application.

Blogs by Jessica