This year, technological innovation takes center stage – as I argued previously, we are at a technology tipping point in multifamily, the like of which we have not seen since the late 1990s. With so much going on—smart home tech, the growing role of AI, short-term rentals and more—now is an exhilarating (and challenging) time for multi-family housing operators and marketers. AIM provides a focus on what this all really means so we can separate the hype from the reality.
The theme of separating hype from reality is one that we will develop in a new general session that we’re delighted to be delivering at this year’s show. In “Technology Investment Outlook 2020” (which takes place on Monday, May 5th) we will present the findings of our recent 20 for ‘20 study – based on interviews with 20 leading operational and technology executives – and their implications for the multifamily technology ecosystem.
In addition to the outlook presentation, we are sponsoring - for the first time in our company’s history - a lunch at AIM on Tuesday on an “invite only” basis. The lunch will feature a facilitated conversation on Three Tried and Trusted Ways to Increase Conversions and NOI. We’ll be joined by multi- and single-family rental industry veteran Tina Mortera, Senior Vice President Marketing at Progress Residential as we discuss three critical opportunities:
Through investments in activities like the 20for20 white paper and our email re-marketing studies, we remain committed to providing you and the industry with forward-looking, practical information and advice on how to maximize your NOI.
If this is interesting to you or any of your team members, please reach out and we will be happy to make sure you/they get an invitation to this exclusive lunch and learn opportunity.