Now, for each function, ask yourself, “How much change has this functional area undergone over the last 20 years?”
For all but one of them, we’d bet you noted tremendous transformation over the past several years; and in some cases the functions bear no resemblance (or didn’t even exist) pre-internet.
For example:
There’s one noted exception on this list. If Rip Van Winkle fall asleep in 1994 and woke up today in the typical leasing office, he’d be confused by all of the technology, but he’d be completely at home with the sales process. The truth is that if he’d gone to sleep in 1964, the sales process wouldn’t look much different.
Ask some questions. Qualify. Take the prospect through the tour path. Sell the benefits. Close. You may use different names, but the process is the same. It was probably not a good process back then, but now it’s archaic. And it’s costing you real money.
That's why D2 Demand Solutions hosted this webinar - How to Implement a Sales Performance Improvement Program in Your Organization.
Here's a preview of what you can expect:
Watching this webinar is step one in making impactful changes to your organization's sales process!