Jessica Mills

Forewarned is Forearmed: NAA Maximize 2019 in Review

by Jessica Mills | October 02, 2019

Lately, we've been writing about the possibility of a downturn, and the impact that it will have on multifamily revenue management. It came as no surprise, then, that the changing economic tides...

How to Make That Big Box of Unrealized Revenue Your 2019 Resolution

by Jessica Mills | January 07, 2019

Happy new year everyone! Now that the holidays are over, we turn to resolute goal setting for the year to come. My gift to you is a big box of...

6 Indicators that it's Time for a Pricing Health Checkup

by Jessica Mills | September 26, 2017

Modern pricing strategies and revenue management systems have had a tremendous impact on the performance of multifamily owners and operators. While...

Lessons Learned: Conducting a Pricing Review

by Jessica Mills | July 21, 2017

Weekly or bi-weekly pricing review calls are a great forum to learn more information on why a property is or isn’t leasing. But sometimes when...

Ways to Maximize the Value of Your Renewal Policies

by Jessica Mills | June 30, 2017

Most companies wisely set renewal policies by month and by property. Certain times of the year may call for different strategies and you’ll want to...

3 Qualities Successful PRMs Share

by Jessica Mills | June 23, 2017

A revenue management system is a large company investment. We expect site teams to comply with this pricing and train them on what information they...

3 Pricing Must-Haves for Softening Markets

by Jessica Mills | April 13, 2017

When is the best time to think about how to price your assets in a softening market? Before the market softens. Having a strategy in place before...

How Airlines Can Teach Us to Make Student Communities Take Off!

by Jessica Mills | February 02, 2017

Students can provide a wonderfully reliable demand stream year after year. Knowing that a large pool of prospects will be looking to move in by a...

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