Jessica Mills

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Forewarned is Forearmed: NAA Maximize 2019 in Review

by Jessica Mills | Oct 2, 2019 12:00:00 AM

Lately, we've been writing about the possibility of a downturn, and the impact that it will have on multifamily revenue management. It came as no surprise, then, that the changing economic tides appeared to be a recurring theme at last week's Maximize asset management conference in Atlanta. Although the conference's audience seemed neither preoccupied nor unduly worried by the prospect of a downturn, it formed a backdrop for the program. From the keynote session where economist Ryan Severino assured us that while a downturn is coming it is not happening tomorrow, to individual sessions in one of which I was fortunate enough to be a panelist, there was a decided focus on preparing for the inevitable downturn whenever it comes.

How to Make That Big Box of Unrealized Revenue Your 2019 Resolution

by Jessica Mills | Jan 7, 2019 12:00:00 AM

Happy new year everyone! Now that the holidays are over, we turn to resolute goal setting for the year to come. My gift to you is a big box of...

6 Indicators that it's Time for a Pricing Health Checkup

by Jessica Mills | Sep 26, 2017 12:00:00 AM

Modern pricing strategies and revenue management systems have had a tremendous impact on the performance of multifamily owners and operators. While...

Lessons Learned: Conducting a Pricing Review

by Jessica Mills | Jul 21, 2017 12:00:00 AM

Weekly or bi-weekly pricing review calls are a great forum to learn more information on why a property is or isn’t leasing. But sometimes when...

Ways to Maximize the Value of Your Renewal Policies

by Jessica Mills | Jun 30, 2017 12:00:00 AM

Most companies wisely set renewal policies by month and by property. Certain times of the year may call for different strategies and you’ll want to...

3 Qualities Successful PRMs Share

by Jessica Mills | Jun 23, 2017 12:00:00 AM

A revenue management system is a large company investment. We expect site teams to comply with this pricing and train them on what information they...

3 Pricing Must-Haves for Softening Markets

by Jessica Mills | Apr 13, 2017 12:00:00 AM

When is the best time to think about how to price your assets in a softening market? Before the market softens. Having a strategy in place before...

How Airlines Can Teach Us to Make Student Communities Take Off!

by Jessica Mills | Feb 2, 2017 12:00:00 AM

Students can provide a wonderfully reliable demand stream year after year. Knowing that a large pool of prospects will be looking to move in by a...