Doug Davidoff

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5 Tips for Effective Multi-Family Email Marketing

by Doug Davidoff | Jul 7, 2020 12:00:00 AM

The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent an apartment marketer’s fantasyland. However, just because more is possible, doesn’t mean multifamily operators are using email marketing more effectively. Research we conducted a couple years ago (that we are in the process of currently updating) shows that very few operators are effectively using emails as a marketing tactic. In fact, surprisingly few use it at all, so “Tip #0” is that you should have an organized email re-marketing campaign.

5 Tips for Effective Multifamily Email Marketing

by Doug Davidoff | Mar 31, 2017 12:00:00 AM

The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent...

The Most Powerful Sales Conversation

by Doug Davidoff | Feb 12, 2016 12:00:00 AM

This week we have a guest column from Doug Davidoff, one of our partners in our InSiteSM Sales model. We talk (or write) a lot on this blog about how...

3 Reasons the Multifamily Sales Process is Unlike Any Other

by Doug Davidoff | Mar 20, 2015 12:00:00 AM

Selling in the multifamily industry is a unique pursuit. As the sales side of the equation is increasingly getting senior level attention, it’s...

The Math Behind Rehab ROI

by Doug Davidoff | Nov 26, 2014 12:00:00 AM

The post originally appeared as commentary on Multifmaily Executive Magazine's website. Rehabs present one of the most challenging pricing situations...

Why Sales Training Fails

by Doug Davidoff | Oct 16, 2014 12:00:00 AM

This week we have a guest column from Doug Davidoff, one of our partners in our InSiteSM Sales model. I’ve been involved in sales training for more...

Understanding The Advocacy Segment In the Multifamily Sale

by Doug Davidoff | Oct 9, 2014 12:00:00 AM

In most selling systems a tremendous amount of emphasis is placed on the presentation and closing abilities of salespeople. Phrases like “Always Be...

Decoding Digital Body Language

by Doug Davidoff | Jul 30, 2014 12:00:00 AM

Today’s post comes from Doug Davidoff, the founder and CEO of our joint venture partner, Imagine Business Development. I’ve spent the last twenty...

Sales Training Is Not Enough. Defining A Sales Ecosytem

by Doug Davidoff | Jul 24, 2014 12:00:00 AM

One of the things I’ve observed in the past year is a growing recognition that sales has been the neglected stepchild of the multi-family housing...

Pricing and Sales: An Interesting Interplay in Multi-family

by Doug Davidoff | Jun 5, 2014 12:00:00 AM

Selling more is always a good thing, right? Salespeople love it when product is flying off the shelf. They make more money, their confidence leads to...

Welcome to The Demand Solutions Blog

by Doug Davidoff | Mar 23, 2014 12:00:00 AM