Trachelle Spencer

Thinking Differently About Lease Trade-Outs in Today's Market

by Trachelle Spencer | July 14, 2020

Would you try to build a puzzle with just one piece? You already know the answer is no, so why would you try to make pricing decisions based on just one data point? With puzzles, the picture doesn't...

Are We Looking at Property Differentiation the Wrong Way?

by Trachelle Spencer | July 02, 2019

I recently read - with interest - the coverage of NMHC's recent spring Board of Directors meeting in Chicago. What really caught my eye was a talk...

NAA Apartmentalize:  3 Killer Pricing and Marketing Tactics

by Trachelle Spencer | June 18, 2019

It's June, the sun is out (mostly) here in Denver, and like all locals involved in the multifamily industry, I'm looking forward to welcoming a few...

Floor Plans: Why Too Much Choice Can Be Worse Than Too Little

by Trachelle Spencer | May 01, 2019

A few weeks ago we discussed the experience of leasing up big projects and the importance of setting up unit type groupings in the pricing & revenue...

Why Grouping Floor Plans Is Like Selling Shoes

by Trachelle Spencer | February 26, 2019

Last week we were talking about the experience of leasing up big projects, and it reminded me of something that I’ve advised companies against doing...

2019 Resolutions: Resident Loyalty Lessons from the Hospitality Industry

by Trachelle Spencer | January 02, 2019

Just before a 29-year-old friend of mine was due to stay in a fairly upscale hotel recently, the staff texted her before check-in and suggested that...

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