Donald Davidoff

Revenue Management Leasing COVID-19 BI & Analytics Multifamily Technology Multifamily Trends Industry Events Customer Experience

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How to Know it's Time to Improve Your Leasing and Sales Process

by Donald Davidoff | Feb 20, 2018 12:00:00 AM

Over the years we’ve reviewed quite a few multifamily sales processes and training programs. The number one thing they’ve all had in common is (to put it nicely) they’re old. They’re built for a time that no longer exists. The impact of this is twofold: It puts a drag on leasing performance and pricing while increasing lead generation costs. It creates a negative customer experience, harming word-of-mouth and Net Promoter Score (NPS). With leasing season just around the corner, now is a great time to give your leasing/sales process a check up. If you’re wondering whether yours needs improvement, here are five signs that the time to improve your leasing and sales process has come:

5 Dimensions to Include in Your Leasing Spring Training

by Donald Davidoff | Feb 9, 2018 12:00:00 AM

I just recently completed the first article in what will be a monthly series for NAA’s marketing and sales newsletter. I thought it was so apropos to...

2018 NMHC Recap & Reflections for the Multifamily Industry

by Donald Davidoff | Jan 19, 2018 12:00:00 AM

Flying back home from the NMHC Annual Meeting in Orlando, I can’t help but reflect on how fortunate we all are to be in this particular industry, at...

3 Areas to Focus on in the Current Multifamily "Goldilocks" Market

by Donald Davidoff | Jan 12, 2018 12:00:00 AM

The multifamily real estate market has softened some over the last few years, but 2017 was again a highly profitable year and there is reason for...

2018 Predictions in Relation to the Demand Management Platform

by Donald Davidoff | Jan 12, 2018 12:00:00 AM

I hope everyone had a great holiday season and is enjoying a happy new year. In that spirit of renewal and rebirth, I thought I would use this...

A Tipping Point on AirBnB?

by Donald Davidoff | Jan 5, 2018 12:00:00 AM

Typically, press releases in our industry are more “promotion” than news, but a press release this past December 18 might just be a critical...

5 Customer Experience Mistakes MFH Operators Make

by Donald Davidoff | Dec 21, 2017 12:00:00 AM

Today, customers want an experience, not just a transaction. In fact, they expect it. They get it in their interactions with many other companies,...

3 Ways Leading Multifamily Operators Are Using Business Intelligence (BI)

by Donald Davidoff | Nov 28, 2017 12:00:00 AM

Most multifamily operators know they should put “gut feelings” aside in exchange for technologies that can turn raw data into meaningful information...

Human Behavior, Marketing Analytics and AI: Takeaways from this Year's OpTech

by Donald Davidoff | Nov 6, 2017 12:00:00 AM

I’m still recovering from an incredibly busy OpTech last week. Shout outs to Doug Bibby, Kim Duty, Rick Haughey and the entire NMHC team for what I...

Developments in the Multifamily Industry: 6 Trending Conference Themes

by Donald Davidoff | Oct 6, 2017 12:00:00 AM

The Maximize conference just ended. That’s four down (RealWorld, MFE, NMHC Fall Board Meeting and Maximize) and one more (NMHC OpTech) to go, and...

Is the Multifamily Industry Still Missing Out on Marketing Opportunities?

by Donald Davidoff | Oct 6, 2017 12:00:00 AM

In 2014, we partnered with On-Site to release a study that focused on how effectively multifamily operators were utilizing email marketing. Three...
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