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Why Your Sales Process Needs to Change: An NAA Conference Sneak Peak

by Donald Davidoff | May 9, 2016 12:00:00 AM

The National Apartment Association (NAA) Annual Conference is coming up fast. This year I’ll be moderating a panel titled: How The Zero Moment Of Truth Requires Us To Change Sales. One of the members of the panel is Jason Whittington. Jason is Vice President-Business Solutions at Gene B. Glick Company. As a senior member of a mid-sized operator, Jason brings a unique perspective to the discussion. He has to deal with the same challenges that much larger operators manage, and he must be particularly focused on how he allocates his limited resources.

How the ZMOT Requires Us to Change Sales - NAA Conference Session

by Donald Davidoff | Apr 29, 2016 12:00:00 AM

In just a month and a half from now, the largest meeting of our industry takes place. Somewhere north of 10,000 operators, marketers, executives,...

Exercises to Reinforce Successful Sales Habits for Leasing Associates

by Donald Davidoff | Apr 28, 2016 12:00:00 AM

When we’re implementing our InSite Sales Performance Program, the training portion is (obviously) a crucial piece of the process. When conducting the...

Winter is Coming - 6 Areas for Multifamily Operators to Review

by Donald Davidoff | Apr 21, 2016 12:00:00 AM

With HBO about to premier my favorite currently running series, Game of Thrones, I couldn’t help but see many signs of that show's catchphrase in...

5 Attributes of a Successful Leasing Agent

by Donald Davidoff | Apr 11, 2016 12:00:00 AM

The job of a leasing associate is quite unique. Their primary responsibility is to sell successfully, yet they must be able to do so in an...

5 Key Takeaways Regarding Renewals

by Donald Davidoff | Mar 30, 2016 12:00:00 AM

Hi Friend,

Connecting Marketing to Sales Outcomes In Multifamily

by Donald Davidoff | Mar 22, 2016 12:00:00 AM

One of the strongest trends over the last five years in multifamily demand management is the increased focus, investment and sophistication of the...

4 Key Functions of Business Intelligence

by Donald Davidoff | Mar 8, 2016 12:00:00 AM

Information is power. And power is finally starting to come to multi-family housing. One of the trends I’ve seen in my practice the past few quarters...

PRM is NOT Just PRM

by Donald Davidoff | Mar 6, 2016 12:00:00 AM

Hi Friend, It’s been a while since I dedicated this space to a pricing related discussion. I’ve been focusing time on getting this industry to have a...

6 Reasons Multifamily Leasing/Sales Process Drag NOI Performance

by Donald Davidoff | Feb 26, 2016 12:00:00 AM

For the last three years, we’ve been working with multifamily operators helping them to modernize their leasing/sales process. I have to admit the...

The Most Powerful Sales Conversation

by Doug Davidoff | Feb 12, 2016 12:00:00 AM

This week we have a guest column from Doug Davidoff, one of our partners in our InSiteSM Sales model. We talk (or write) a lot on this blog about how...
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