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by Donald Davidoff | Apr 17, 2015 12:00:00 AM
As we’ve shared before, the first two minutes of your interaction with a prospect can determine if you win or lose the sale. Given the brief amount of time, it’s important that you have a clear process to start strong.by Donald Davidoff | Mar 30, 2015 12:00:00 AM
Assessing real performance in multifamily sales is an incredibly hard pursuit. In my post last week, I shared how selling in the apartment world is...by Doug Davidoff | Mar 20, 2015 12:00:00 AM
Selling in the multifamily industry is a unique pursuit. As the sales side of the equation is increasingly getting senior level attention, it’s...by Donald Davidoff | Mar 10, 2015 12:00:00 AM
In the past, I’ve written about the underlying challenges that have distracted from the focus on sales. Just think about the history of...by Donald Davidoff | Mar 4, 2015 12:00:00 AM
It happens to us all. You had a great conversation with a prospect that led to a great tour path. The prospect asked lots of great questions and you...by Donald Davidoff | Feb 24, 2015 12:00:00 AM
We know that a customer’s experience impacts their purchasing behavior. In fact, in a 2014 study, Accenture found "two-thirds (64 percent) of...by Donald Davidoff | Feb 9, 2015 12:00:00 AM
A couple of weeks ago, I had the honor of presenting Multi-family Insider’s bi-monthly “Webinar Wednesday.” The topic of my presentation was “Be a...by Donald Davidoff | Feb 2, 2015 12:00:00 AM
It’s not unusual when I’m at an industry conference (like the NMHC conference two weeks ago) that people are surprised by my answer to the question,...by Donald Davidoff | Jan 26, 2015 12:00:00 AM
Year-end reviews are sort of a rite of passage from one year to the other. And they are in abundance at the end of each year. So I thought it might...by Donald Davidoff | Jan 19, 2015 12:00:00 AM
From a salesperson’s perspective, decision reluctance is one of the most frustrating parts of the job. You’ve (seemingly) done everything you’re...by Donald Davidoff | Dec 18, 2014 12:00:00 AM
Aahhh, success. The prospect walks through the door of your community and says, “Hello, I’m looking for a new apartment. I did some research on the...