Donald Davidoff

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7 Ways to Tell if Your Revenue Manager is Skinny Dipping

by Donald Davidoff | Jul 24, 2019 12:00:00 AM

One of the challenges with pricing and revenue management (PRM) being more than 18 years old is that most of the pioneers in designing and developing the software are no longer involved. In some cases, companies are on their 3rd or even 4th generation of associate (this holds for both software vendors’ and operators’ teams). The result is that we often no longer have a healthy skepticism that drives deep knowledge of both the software’s capability and the ways various parts of the demand management ecosystem (all the policies, procedures and other activities that affect demand) affect how we should use the software. After a decade of growth in the multifamily sector - when it's been relatively easy to deliver upside - senior operators might ask how much of their growth comes from proficiency in PRM, and how much from riding the market. As Warren Buffett famously said, “Only when the tide goes out do you discover who's been swimming naked.”

3 Reasons Multifamily Pricing Needs an Ownership Mentality

by Donald Davidoff | Jul 16, 2019 12:00:00 AM

It’s been more than 18 years since the first property went live on the first automated pricing and revenue management (PRM) system in multifamily...

9 Take-Aways from NAA Apartmentalize 2019

by Donald Davidoff | Jul 10, 2019 12:00:00 AM

A little over a week ago, 10,000+ apartment industry colleagues descended upon our hometown of Denver, Colorado for NAA’s annual Apartmentalize...

NAA Apartmentalize - A Long View on Short Term Rentals

by Donald Davidoff | Jun 11, 2019 12:00:00 AM

In just a couple of weeks, I’ll be joined by industry veterans Melanie French, Steve Hallsey and Marcie Williams as I moderate a panel, “A Long View...

3 Steps to Avoiding Pricing Complacency

by Donald Davidoff | May 29, 2019 12:00:00 AM

The legendary golfer, Jack Nicklaus is often quoted as saying, "Complacency is a continuous struggle that we all have to fight." We have frequently...

The Research Is In On Multifamily Lead Conversions

by Donald Davidoff | May 21, 2019 12:00:00 AM

If - like me - you're in the business of demand optimization, you'll know that it's been getting harder and harder to talk about any trend in...

The Role of On-Site Sales Associates

by Donald Davidoff | May 17, 2019 12:00:00 AM

Think about the experience last time you bought a new car. It seems to me that nobody enjoys the experience of sitting across the desk from a...

What to do About Challenging Multifamily Recruitment and Retention

by Donald Davidoff | May 13, 2019 12:00:00 AM

Given sustained, record low unemployment in the general economy, it’s not surprising that attracting and retaining quality associates is universally...

Three Top Multifamily Training Priorities for 2019

by Donald Davidoff | Apr 25, 2019 12:00:00 AM

As we researched 20 for '20 - our white paper on the outlook for multifamily based on 20 interviews with senior executives - we were struck by the...

3 Reasons Why Multifamily Must Adopt Self-Show

by Donald Davidoff | Apr 17, 2019 12:00:00 AM

As we get near the Apartment Innovation and Marketing (AIM) conference, I wanted to take a moment to discuss an innovation from single-family rentals...

Technological Innovation in the Multifamily Industry: Separating Hype from Reality

by Donald Davidoff | Apr 8, 2019 12:00:00 AM

As winter turns to spring, my thoughts turn to the annual Apartment Innovation and Marketing (AIM) conference. AIM has always been interesting as it...
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