The Demand Solutions Blog

Join our community of thousands of growth-minded multifamily owners and operators to receive great content ... right in your inbox!

Posts about

Leasing (3)

Is Your Sales Process Creating a "Buyer-Beware" Environment?

by Donald Davidoff | Oct 25, 2018 12:00:00 AM

Fall is upon us. As usual for multifamily operators, Halloween preparations and pumpkin spice treats provide the backdrop to the main event - next year’s budget. As we grind through the seemingly endless iterations of revenue and cost numbers and reconciliation between properties and central teams, at some point the light will appear at the end of the tunnel. At that point, we will get to turn our attention not merely to the goals, but how we will achieve them. We will bring 2018 to a close with a decade of growth behind us. We will enter 2019 facing what is now an annual question "is this going to be the year when things slow down?" Of course, nobody knows the answer to that question, but there are good reasons to take our preparations for next year as an opportunity to revisit sales. A decade when demand has outstripped supply more often than not has delivered spectacular returns but in many cases, less-than-spectacular sales performance.

Investing in Sales Development & The Importance of Training

by Donald Davidoff | Jun 12, 2018 12:00:00 AM

With NAA later this week, I thought it would be a good idea to reflect a bit on the importance of training in our industry. My father was, at one...

7 Tips to Help Leasing Associates Make Sales Faster (And Delight Residents)

by Donald Davidoff | May 9, 2018 12:00:00 AM

Over the last 20 years, the multifamily industry has gotten better at managing the core elements of their business. Companies are smarter regarding...

The Best Apartment Marketing Tips for Millennials...From a Millennial

by Donald Davidoff | Mar 21, 2018 12:00:00 AM

A few days ago, I was catching up on my reading and downloaded a white paper from one of the many marketing vendors in multifamily housing. As with...

The 3 Points that Make a Leasing Sales Process Great

by Donald Davidoff | Mar 2, 2018 12:00:00 AM

Selling is a lot like hitting a baseball. If you watch any Major League team play, you’ll quickly see two things: first, you’ll see some highly...

How to Know it's Time to Improve Your Leasing and Sales Process

by Donald Davidoff | Feb 20, 2018 12:00:00 AM

Over the years we’ve reviewed quite a few multifamily sales processes and training programs. The number one thing they’ve all had in common is (to...

5 Dimensions to Include in Your Leasing Spring Training

by Donald Davidoff | Feb 9, 2018 12:00:00 AM

I just recently completed the first article in what will be a monthly series for NAA’s marketing and sales newsletter. I thought it was so apropos to...

Is the Multifamily Industry Still Missing Out on Marketing Opportunities?

by Donald Davidoff | Oct 6, 2017 12:00:00 AM

In 2014, we partnered with On-Site to release a study that focused on how effectively multifamily operators were utilizing email marketing. Three...

Multifamily Technology: Are Marketing & Sales Human Anymore?

by Donald Davidoff | Aug 25, 2017 12:00:00 AM

As we come upon the fall conference season and many panels (and one whole conference) dedicated to technology in multifamily housing, it got me...

5 Things Leasing Associates Can Do to Be Top Performers

by Donald Davidoff | Aug 1, 2017 12:00:00 AM

Over the last few months I’ve had a number of conversations with multifamily executives about important areas of focus for their operations. It...

5 Steps for a Coaching Culture & Why it’s a Must for Sales Teams

by Donald Davidoff | May 11, 2017 12:00:00 AM

The following is taken from our viewpoint document, The Keys to Effective Multifamily Sales Performance. You may download it here. Too many...
Prev 1 2 3 4 5 Next