5 Multifamily Marketing Tactics You Should AIM For
by Donald Davidoff | May 5, 2017 12:00:00 AM
May brings with it the traditional sojourn of all multi-marketers to the Apartment Internet Marketing (AIM) conference. This year’s agenda looks particularly interesting with topics ranging from practical marketing techniques to the impact artificial intelligence (AI) may have (hint: it’s not as futuristic as you might think). This got me thinking about my perception of the way marketing is viewed in multifamily housing C-suites as part of the demand management platform. Marketing definitely has more attention from C-suite executives than it did 15 years ago. One could even have some fun debating whether AIM helped cause that, or was in itself a consequence of executives caring more? For the record, I believe the former. So kudos to Mike Mueller for founding the conference and to Steve Lefkovits for keeping it alive and vibrant. However, despite that increased attention, I continue to be amazed at how many basic “blocking and tackling” things are not being done at many (most?) apartment operators. Here’s just a few: