--- title: The Demand Solutions Blog | Leasing (4) description: Leasing | D2 Demand Solutions - Multifamily Housing Blog (4) image: https://www.d2demand.com/hubfs/D2%20Files/Multifamily_blog.png --- [![d2greyblue-02](https://www.d2demand.com/hs-fs/hubfs/d2greyblue-02.png?width=250&height=37&name=d2greyblue-02.png "d2greyblue-02")](https://www.d2demand.com) ## The Demand Solutions Blog [Revenue Management](https://www.d2demand.com/topic/revenue-management) [Leasing](https://www.d2demand.com/topic/leasing) [COVID-19](https://www.d2demand.com/topic/covid--19) [BI & Analytics](https://www.d2demand.com/topic/BI-&-analytics) [Multifamily Technology](https://www.d2demand.com/topic/multifamily-technology) [Multifamily Trends](https://www.d2demand.com/topic/multifamily-trends) [Industry Events](https://www.d2demand.com/topic/events) [Customer Experience](https://www.d2demand.com/topic/customer-experience) Join our community of thousands of growth-minded multifamily owners and operators to receive great content ... right in your inbox! Posts about # Leasing (4) ## [5 Multifamily Marketing Tactics You Should AIM For](https://www.d2demand.com/mfhblog/newsletter/5-multifamily-marketing-tactics-you-should-aim-for) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | May 5, 2017 12:00:00 AM May brings with it the traditional sojourn of all multi-marketers to the Apartment Internet Marketing (AIM) conference. This year’s agenda looks particularly interesting with topics ranging from practical marketing techniques to the impact artificial intelligence (AI) may have (hint: it’s not as futuristic as you might think). This got me thinking about my perception of the way marketing is viewed in multifamily housing C-suites as part of the demand management platform. Marketing definitely has more attention from C-suite executives than it did 15 years ago. One could even have some fun debating whether AIM helped cause that, or was in itself a consequence of executives caring more? For the record, I believe the former. So kudos to Mike Mueller for founding the conference and to Steve Lefkovits for keeping it alive and vibrant. However, despite that increased attention, I continue to be amazed at how many basic “blocking and tackling” things are not being done at many (most?) apartment operators. Here’s just a few: ## [6 Tips for Handling Renewals: How to Create Value for Your Resident](https://www.d2demand.com/mfhblog/6-tips-for-handling-renewals-how-to-create-value-for-your-resident) by[ Joanne Chapman-Reps](https://www.d2demand.com/mfhblog/author/joanne-chapman-reps) | Apr 6, 2017 12:00:00 AM When we think about renewals, it’s probably tempting for most of us in the multifamily apartment industry to immediately think about the renewal... ## [5 Tips for Effective Multifamily Email Marketing](https://www.d2demand.com/mfhblog/5-tips-for-effective-multi-family-email-marketing) by[ Doug Davidoff](https://www.d2demand.com/mfhblog/author/doug-davidoff) | Mar 31, 2017 12:00:00 AM The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent... ## [Connecting with Today's Renter: 5 Ways to Improve Leasing Performance](https://www.d2demand.com/mfhblog/newsletter/connecting-with-todays-renter-5-ways-to-improve-leasing-performance) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Mar 24, 2017 12:00:00 AM It’s spring, and as the twist on the old saying goes, “a young man’s [or woman’s] fancy turns to thoughts of baseball.” Truth be told, my thoughts... ## [How the ZMOT Changes the Multifamily Sales Dynamic](https://www.d2demand.com/mfhblog/how-the-zmot-changes-the-multifamily-sales-dynamic) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Jan 25, 2017 12:00:00 AM I’ve written before about Google’s seminal research on the “Zero Moment of Truth” (ZMOT). For those not familiar with this, Google identified that... ## [The Most Effective Email (or Voicemail) in a Salesperson’s Bag of Tricks](https://www.d2demand.com/mfhblog/the-most-effective-email-or-voicemail-in-a-salespersons-bag-of-tricks) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Jan 11, 2017 12:00:00 AM I was talking with one of my clients about sales management, and the topic of how many unanswered follow ups are appropriate before declaring a lead... ## [Why More Training Isn't Enough to Solve Your Multifamily Sales Problems](https://www.d2demand.com/mfhblog/why-more-training-wont-solve-your-sales-problems) by[ Joanne Chapman-Reps](https://www.d2demand.com/mfhblog/author/joanne-chapman-reps) | Nov 17, 2016 12:00:00 AM Everyone wants positive sales numbers, right? After all, when leasing/sales numbers are strong, it means the overall financial health of the... ## [8 Drivers of Demand Management in Multifamily Housing](https://www.d2demand.com/mfhblog/8-drivers-of-demand-management-in-multifamily-housing) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Nov 4, 2016 12:00:00 AM Multifamily housing operations often takes a cue from travel and hospitality management. In that vein, I would like to talk about a business term... ## [Is Your Sales Process Prospect-Centered?](https://www.d2demand.com/mfhblog/is-your-sales-process-prospect-centered) by[ Stacy Bouchard](https://www.d2demand.com/mfhblog/author/stacy-bouchard) | Oct 28, 2016 12:00:00 AM This week we have a guest column from Stacy Bouchard, D2 Demand Solutions Marketing Manager. Recently, I found myself in the market for a new laptop.... ## [What is a Multifamily Sales Ecosystem?](https://www.d2demand.com/mfhblog/what-is-a-multifamily-sales-ecosystem) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Oct 13, 2016 12:00:00 AM In several blog posts over the last 12 months, I’ve talked about the need for a conversation in the multifamily industry regarding sales. While in my... ## [InSite Sales Drives Improved Results for Gene B. Glick Company](https://www.d2demand.com/mfhblog/insite-sales-drives-improved-results-for-gene-b.-glick-company) by[ Donald Davidoff](https://www.d2demand.com/mfhblog/author/donald-davidoff) | Aug 18, 2016 12:00:00 AM In several previous blog posts, newsletter articles and Multi-Family Executive magazine articles, I’ve talked about the need for us to have a... 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