The Demand Solutions Blog

Join our community of thousands of growth-minded multifamily owners and operators to receive great content ... right in your inbox!

Posts about

Leasing (4)

5 Multifamily Marketing Tactics You Should AIM For

by Donald Davidoff | May 5, 2017 12:00:00 AM

May brings with it the traditional sojourn of all multi-marketers to the Apartment Internet Marketing (AIM) conference. This year’s agenda looks particularly interesting with topics ranging from practical marketing techniques to the impact artificial intelligence (AI) may have (hint: it’s not as futuristic as you might think). This got me thinking about my perception of the way marketing is viewed in multifamily housing C-suites as part of the demand management platform. Marketing definitely has more attention from C-suite executives than it did 15 years ago. One could even have some fun debating whether AIM helped cause that, or was in itself a consequence of executives caring more? For the record, I believe the former. So kudos to Mike Mueller for founding the conference and to Steve Lefkovits for keeping it alive and vibrant. However, despite that increased attention, I continue to be amazed at how many basic “blocking and tackling” things are not being done at many (most?) apartment operators. Here’s just a few:

6 Tips for Handling Renewals: How to Create Value for Your Resident

by Joanne Chapman-Reps | Apr 6, 2017 12:00:00 AM

When we think about renewals, it’s probably tempting for most of us in the multifamily apartment industry to immediately think about the renewal...

5 Tips for Effective Multifamily Email Marketing

by Doug Davidoff | Mar 31, 2017 12:00:00 AM

The possibilities with email marketing have come a long way. Greater functionality and the plethora of automated email marketing platforms represent...

Connecting with Today's Renter: 5 Ways to Improve Leasing Performance

by Donald Davidoff | Mar 24, 2017 12:00:00 AM

It’s spring, and as the twist on the old saying goes, “a young man’s [or woman’s] fancy turns to thoughts of baseball.” Truth be told, my thoughts...

How the ZMOT Changes the Multifamily Sales Dynamic

by Donald Davidoff | Jan 25, 2017 12:00:00 AM

I’ve written before about Google’s seminal research on the “Zero Moment of Truth” (ZMOT). For those not familiar with this, Google identified that...

The Most Effective Email (or Voicemail) in a Salesperson’s Bag of Tricks

by Donald Davidoff | Jan 11, 2017 12:00:00 AM

I was talking with one of my clients about sales management, and the topic of how many unanswered follow ups are appropriate before declaring a lead...

Why More Training Isn't Enough to Solve Your Multifamily Sales Problems

by Joanne Chapman-Reps | Nov 17, 2016 12:00:00 AM

Everyone wants positive sales numbers, right? After all, when leasing/sales numbers are strong, it means the overall financial health of the...

8 Drivers of Demand Management in Multifamily Housing

by Donald Davidoff | Nov 4, 2016 12:00:00 AM

Multifamily housing operations often takes a cue from travel and hospitality management. In that vein, I would like to talk about a business term...

Is Your Sales Process Prospect-Centered?

by Stacy Bouchard | Oct 28, 2016 12:00:00 AM

This week we have a guest column from Stacy Bouchard, D2 Demand Solutions Marketing Manager. Recently, I found myself in the market for a new laptop....

What is a Multifamily Sales Ecosystem?

by Donald Davidoff | Oct 13, 2016 12:00:00 AM

In several blog posts over the last 12 months, I’ve talked about the need for a conversation in the multifamily industry regarding sales. While in my...

InSite Sales Drives Improved Results for Gene B. Glick Company

by Donald Davidoff | Aug 18, 2016 12:00:00 AM

In several previous blog posts, newsletter articles and Multi-Family Executive magazine articles, I’ve talked about the need for us to have a...
Prev 2 3 4 5 6 Next