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Leasing (2)

NAA Apartmentalize: 3 Killer Pricing and Marketing Tactics

by Trachelle Spencer | Jun 18, 2019 12:00:00 AM

It's June, the sun is out (mostly) here in Denver, and like all locals involved in the multifamily industry, I'm looking forward to welcoming a few thousand esteemed colleagues to my hometown for next week's NAA Apartmentalize conference. This year I'm excited not only because the show is in Colorado, but because I'm taking part in what promises to be an excellent panel, discussing one of my favorite topics: the interplay of pricing, lead generation and sales. I will be joined for this discussion (which takes place at 5 pm on Thursday, June 27) by my friends John Reardon of Beacon Communities and David Dear of Equity Residential.

The Research Is In On Multifamily Lead Conversions

by Donald Davidoff | May 21, 2019 12:00:00 AM

If - like me - you're in the business of demand optimization, you'll know that it's been getting harder and harder to talk about any trend in...

The Role of On-Site Sales Associates

by Donald Davidoff | May 17, 2019 12:00:00 AM

Think about the experience last time you bought a new car. It seems to me that nobody enjoys the experience of sitting across the desk from a...

Floor Plans: Why Too Much Choice Can Be Worse Than Too Little

by Trachelle Spencer | May 1, 2019 12:00:00 AM

A few weeks ago we discussed the experience of leasing up big projects and the importance of setting up unit type groupings in the pricing & revenue...

Three Top Multifamily Training Priorities for 2019

by Donald Davidoff | Apr 25, 2019 12:00:00 AM

As we researched 20 for '20 - our white paper on the outlook for multifamily based on 20 interviews with senior executives - we were struck by the...

3 Reasons Why Multifamily Must Adopt Self-Show

by Donald Davidoff | Apr 17, 2019 12:00:00 AM

As we get near the Apartment Innovation and Marketing (AIM) conference, I wanted to take a moment to discuss an innovation from single-family rentals...

Leasing Up in London - Familiar Challenges in a New Multifamily Market

by Dom Beveridge | Feb 19, 2019 12:00:00 AM

Last week I was in London – the city where I grew up and spent most of my formative years. I have never used trips home to view multifamily real...

Ten Questions You Should be Asking Yourself about Leasing

by Dom Beveridge | Feb 6, 2019 12:00:00 AM

Recently it's been my privilege to interview 20 senior multifamily executives to get their viewpoints and understand their priorities for the next...

Why The Challenger Sale Matters to Multifamily Leasing

by Dom Beveridge | Jan 16, 2019 12:00:00 AM

If you're anything like me, then this is the time of year when your nightstand groans with books that friends and family kindly sent you over the...

Why A Re-Think of Leasing Should Be Your 2019 Resolution

by Dom Beveridge | Jan 9, 2019 12:00:00 AM

In the closing weeks of 2018 I had the pleasure of interviewing 20 leaders in multifamily operations and technology about the outlook for 2019 and...

Apartment Leasing: Are You Looking in the Right Places to Differentiate your Property?

by Donald Davidoff | Nov 8, 2018 12:00:00 AM

A headline about consumer preferences caught my eye recently. It was from the recent annual meeting of the Urban Land Institute (ULI) in Boston, and...

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