The Demand Solutions Blog

Dom Beveridge

Dom Beveridge is a Principal with D2. He has held leadership roles in consulting, revenue management and marketing for more than 20 years. Dom's blogs cover revenue management, marketing, and multifamily technology and industry trends.
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Recent Posts

5 Ways Smart Multifamily Communities Generate Higher Returns

Posted by Dom Beveridge on August 04, 2020

Over the last year or so, as proptech has exploded, showering the multifamily industry with new and exciting technology, it has become harder to understand the return on technology implementations. As we wrote earlier this year in our 20 for ‘20 white paper, an ever-growing vendor population is competing to deliver ostensibly the same benefits to multifamily communities and companies. To make good decisions, operators have had to sharpen their ability to estimate financial benefits.

The problem gets harder still when a technology offers numerous sources of potential upside. Smart home technology is just such a case, with the combination of access control, thermostats and leak detection providing numerous ways to improve operations and customer experience. The challenge is to identify a credible and measurable source of upside, and figure out whether or not the investment makes sense.     

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Topics: Multifamily Trends, Multifamily Technology, COVID-19

18 Months That Shook Multifamily Leasing (And What’s Next)

Posted by Dom Beveridge on July 28, 2020

Several months ago I started to write a post about the extraordinary changes to leasing processes that we had seen over the previous 12 months. The post, which was to be called “12 months that shook multifamily leasing” went on hold as COVID-19 took over our industry discourse. Few would have predicted the breakneck acceleration of automated leasing that has taken place in the first half of 2020. It has caused us at D2 to discuss extensively and to speculate on what this all means for the future of leasing. I will share some of our thoughts in this post.

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Topics: Multifamily Technology, COVID-19

Two Multifamily Misconceptions About Smart Home Technology

Posted by Dom Beveridge on July 22, 2020

Now I'll admit that it's hard to remember what was going on in the days before the COVID-19 lockdown disrupted our industry, but stuff was going on. New technologies were already transforming operating models before any lockdown started. Forward-thinking operators were already reaping the benefits, removing friction from the day-to-day lives of their residents and site teams, and creating new automation opportunities.

In our March 2020 "20 for '20" white paper, we noted the remarkable acceleration in the industry's acceptance and adoption of self-show in the previous 12 months. As social distancing measures have forced operators to find ways to show apartments without human interaction, adoption has accelerated more quickly than anyone anticipated.

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Topics: Multifamily Trends, Multifamily Technology, COVID-19

Multifamily's BI Evolution (Not Revolution)

Posted by Dom Beveridge on June 30, 2020

When we come to write the history of the changes that coronavirus forced upon multifamily, there will be plenty to say about its impact on technology. With social distancing virtualizing property operations, demand for proptech has skyrocketed, for example (as we will discuss on this blog in the next few weeks). But as companies have accommodated work from home, another, more traditional technology has come to the fore: Business Intelligence (BI).

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Topics: BI & Analytics, Multifamily Technology, COVID-19

How Multifamily Pricing Systems are Handling this Downturn

Posted by Dom Beveridge on June 23, 2020

Over the last few months, we at D2 have been developing and sharing insight about the state of the market and the ways that companies are managing it. As the world has lurched from crisis to crisis, we have held weekly discussions to figure out what's going on. Last week was no exception, although we focused on an area that's close to our hearts: pricing and revenue management (PRM) systems.  

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Topics: Revenue Management, COVID-19

Multifamily Downturn Q&A - May 4th, 2020

Posted by Dom Beveridge on May 04, 2020

For the last few weeks, we have been running a weekly "downturn" roundtable discussion for our clients (a group that includes some of the most experienced pricing and revenue management practitioners in the industry).  Each week we have been summarizing the insights that were shared during our latest discussion.

The content below is presented below in Q&A format, and all responses are anonymous. If you have different insights, opinions, or questions that you would like us to address in the coming weeks, please leave them in the comments or contact us through the site.

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Topics: Revenue Management, COVID-19

Multifamily Downturn Q&A - April 20th, 2020

Posted by Dom Beveridge on April 20, 2020

Last week we shared some of the talking points from our weekly "downturn" roundtable discussion for our clients. We are convening this group, which includes some of the most experienced pricing and revenue management practitioners in the industry, every week so this week we summarize insights that were shared during our latest discussion.

The content below is presented below in Q&A format, and all responses are anonymous. If you have different insights, opinions, or questions that you would like us to address in the coming weeks, please leave them in the comments or contact us through the site.

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Topics: Revenue Management, COVID-19

Multifamily Downturn Q&A - April 13th, 2020

Posted by Dom Beveridge on April 13, 2020

For the last couple of weeks, we've been sharing insights designed to help multifamily companies to steer through the challenging market conditions created by COVID-19. Last week we initiated a weekly roundtable discussion for our clients, a group that includes some of the most experienced pricing and revenue management practitioners in the industry.

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Topics: COVID-19

The "Downturn" Playbook - Your Questions Answered

Posted by Dom Beveridge on April 06, 2020

Last week we ran a webinar where three of our experts shared their first-hand experiences of managing multifamily pricing through previous recessions. The session (a recording of which is available on our website) was well-attended and generated some great discussion. We answered some, but not all of the questions during the session.

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Topics: Revenue Management, COVID-19

20 for ‘20 - What a Difference a Year Makes!

Posted by Dom Beveridge on March 24, 2020

As many of you will already be aware, we recently published the 2020 edition of our 20 for '20 white paper.  Just as we did a year ago, we sat down with another 20 senior executives to get their perspectives on the outlook for the immediate future. Of course, the interviews took place before the coronavirus disrupted our 2020 plans, but the findings tell us a lot about what companies are working on from a technology perspective. As we shall summarize in this post, the industry has experienced a significant year over year shift. 

In our new 2020 paper, we have identified a new set of trends and observations about current projects and priorities, some of which we will highlight on this blog in the coming weeks. But below, we will recap the five big findings from last year and see what's changed in the interim.

1. No more "One Big Project" dynamic

A year ago, we were struck by the number of respondents (a half) who reported having spent 2018 focusing on a single project that had dominated their year, effectively consuming all IT delivery capacity other than business as usual. Seven of the ten had been PMS switches or major upgrades, in itself an anomaly.

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Topics: Multifamily Trends, Multifamily Technology