Dom Beveridge

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It’s the (Revenue Management) Strategy, Stupid!

by Dom Beveridge | Aug 14, 2019 12:00:00 AM

You reach an age when everything reminds you of something in the past, often for reasons that aren’t immediately obvious. A few weeks ago I was talking to a seasoned pricing and revenue management (PRM) practitioner, and I found myself reminded of an old political slogan. Most readers of this blog are probably too young to remember the 1992 US general election. But after Bill Clinton won it, it came to light that the mantra “It’s the economy, stupid,” had been drilled into campaign staff. The slogan was intended to remind them never to stray from the core theme of the campaign, which was the plight of the American worker. An overarching strategy begat an overarching message that dominated an ultimately successful campaign.

Multifamily Pricing: The Danger of “Doing Fine”

by Dom Beveridge | Jun 25, 2019 12:00:00 AM

A couple of weeks ago, we published a post about the risk to multifamily operators of complacency in their approach to pricing and revenue management...

The Year They Put the “Innovation” into AIM

by Dom Beveridge | May 8, 2019 12:00:00 AM

Early May has long been the time of year for multifamily marketers to head to Orange County, CA for AIM. As convivial networking opportunities go...

The Next Big Thing in Multifamily Revenue Management

by Dom Beveridge | Apr 23, 2019 12:00:00 AM

Pricing and Revenue Management (PRM) in multifamily turned 18 years old this year. For those interested, the first-ever deployment of a PRM system...

Why Short and Long-Term Priorities Aren't the Same for Multifamily Leaders

by Dom Beveridge | Mar 27, 2019 12:00:00 AM

After a decade of unprecedented growth, the multifamily cycle is hard to predict, as each new year of growth moves us further beyond historical...

The Multifamily Technology Projects that Dominated 2018

by Dom Beveridge | Mar 21, 2019 12:00:00 AM

It’s easy to get caught up in industry hype – especially when new and exciting technologies come along. Industry press, conferences and blogs like...

Leasing Up in London - Familiar Challenges in a New Multifamily Market

by Dom Beveridge | Feb 19, 2019 12:00:00 AM

Last week I was in London – the city where I grew up and spent most of my formative years. I have never used trips home to view multifamily real...

From Imagination to Implementation – MICA in Review

by Dom Beveridge | Feb 12, 2019 12:00:00 AM

As long-standing supporters of the annual AIM conference in Southern California, we had been looking forward to the launch of its south-eastern...

Ten Questions You Should be Asking Yourself about Leasing

by Dom Beveridge | Feb 6, 2019 12:00:00 AM

Recently it's been my privilege to interview 20 senior multifamily executives to get their viewpoints and understand their priorities for the next...

Why The Challenger Sale Matters to Multifamily Leasing

by Dom Beveridge | Jan 16, 2019 12:00:00 AM

If you're anything like me, then this is the time of year when your nightstand groans with books that friends and family kindly sent you over the...

Why A Re-Think of Leasing Should Be Your 2019 Resolution

by Dom Beveridge | Jan 9, 2019 12:00:00 AM

In the closing weeks of 2018 I had the pleasure of interviewing 20 leaders in multifamily operations and technology about the outlook for 2019 and...
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