The Demand Solutions Blog

Five Big Take-Aways From A Welcome Return to AIM

by Dom Beveridge | Oct 20, 2021, 12:00:00 AM

This week marked an important step in the rehabilitation of the multifamily industry’s annual conference circuit. The Apartment Innovation and Marketing Conference (AIM) is one of the joys of the conference schedule. Marketers and operators normally flock to Orange County, CA in May for this event. A COVID-related reschedule pushed this year’s show to October, but a normal-sized crowd and a full complement of speakers made AIM 2021 feel like things are back to normal.

Why the 1:100 Staffing Rule is More Stubborn Than you Think

by Dom Beveridge | Jul 14, 2021, 12:00:00 AM

An interesting thread caught my eye last week on the always-engaging Multifamily Insiders website. The chat, entitled: "Am I alone in thinking that...

A New Consumer-Reporting Law Creates an Amenity Opportunity

by Dom Beveridge | Jun 29, 2021, 12:00:00 AM

On this blog, we frequently write about amenities. We praise those that deliver ROI to apartment operators, criticize the habit of adding amenities...

How COVID Changed the "AI vs. People" Debate in Leasing

by Dom Beveridge | Apr 21, 2021, 12:00:00 AM

Of the many things that changed in multifamily over the past year, one of the most intriguing is the way that operators are thinking about the role...

It's Time to Measure how Customer Experience Impacts Revenue

by Dom Beveridge | Apr 13, 2021, 12:00:00 AM

Last week I was curious to hear about some new research conducted by J Turner Research and RealPage, into the impact of online reputation on...

Why CRM Is Flavor of the Month in Multifamily Technology

by Dom Beveridge | Mar 25, 2021, 12:00:00 AM

Over the last few years, multifamily CRM (the systems that management companies use to track leads through the leasing process) has been changing....

What COVID Really Taught Us About Self-Show

by Dom Beveridge | Mar 16, 2021, 12:00:00 AM

When the multifamily industry looks back at the unprecedented events of 2020, one of the most remarkable characteristics will be the meteoric rise of...

What One Firm's Daily Stand-Up Tells Us About 2021 Renewals

by Dom Beveridge | Mar 9, 2021, 12:00:00 AM

As revenue management people, we at D2 naturally bias toward strategies and tactics that optimize top-line performance. For the last year or so, we...

20 for ‘20 - 2021 Edition (AKA “The COVID Issue”) Is Out Now!

by Dom Beveridge | Mar 3, 2021, 12:00:00 AM

It's that time of year again! The sun is getting a bit higher in the sky. Leasing season is around the corner. And we at D2 are once again proud to...

Another Big Week in Multifamily Smart Home Technology

by Dom Beveridge | Jan 27, 2021, 12:00:00 AM

Regular readers of this blog will be familiar with our interest in Smart Home/Smart Building technology (along with most forms of multifamily...

The Ingredients of a Good Pricing Call

by Dom Beveridge | Jan 21, 2021, 12:00:00 AM

The decade of growth that came before COVID-19 covered a multitude of sins in our industry. As we have written in these pages, pricing and revenue...