3 Tips to Create Powerful Sales Conversations Early
by Donald Davidoff | Oct 7, 2015 12:00:00 AM
In InSite Selling™ (our sales system designed for multifamily operators), we teach that there are four levels of communication. One of the biggest differences between successful sales interactions and those that are not is the ability for the leasing associate to connect at a deeper level faster. On the surface, communication is really just a cliché. Think of the typical greetings we give when we see someone. We’re likely to say something like, “Hi, how are you today?” The response comes with no thought whatsoever. The reply is typically “fine,” whether that’s true or not.