The Demand Solutions Blog | Revenue Management

A New Consumer-Reporting Law Creates an Amenity Opportunity

by Dom Beveridge | Jun 29, 2021, 12:00:00 AM

On this blog, we frequently write about amenities. We praise those that deliver ROI to apartment operators, criticize the habit of adding amenities that don't. And we advise many clients and readers on how to realize the returns on their amenity investments. Most of the time, we focus on the kinds of amenities that enhance physical assets. However, the passage of a recent bill in California reminded us that there is more to amenitizing apartments than crown moldings and granite countertops.

It's Time to Measure how Customer Experience Impacts Revenue

by Dom Beveridge | Apr 13, 2021, 12:00:00 AM

Last week I was curious to hear about some new research conducted by J Turner Research and RealPage, into the impact of online reputation on...

The Return of Pricing Power, And What You Should Do With It

by Donald Davidoff | Mar 30, 2021, 12:00:00 AM

Spring is arriving, and revenue manager's thoughts typically turn not just to baseball but to sequential rent growth. Of course, this year is...

What One Firm's Daily Stand-Up Tells Us About 2021 Renewals

by Dom Beveridge | Mar 9, 2021, 12:00:00 AM

As revenue management people, we at D2 naturally bias toward strategies and tactics that optimize top-line performance. For the last year or so, we...

The Pros and Cons of Lease Terms Longer Than 12 Months

by Donald Davidoff | Feb 9, 2021, 12:00:00 AM

Over the past decade, there's been an increasing number of operators regularly offering lease terms longer than 12 months. It's part of a natural...

What Unit Amenity Matters More Than Square Footage?

by Donald Davidoff | Feb 2, 2021, 12:00:00 AM

Over the past 10+ months, we've observed, blogged and presented webinars about this recession. We've compared our observations to our experience of...

The Ingredients of a Good Pricing Call

by Dom Beveridge | Jan 21, 2021, 12:00:00 AM

The decade of growth that came before COVID-19 covered a multitude of sins in our industry. As we have written in these pages, pricing and revenue...

The K-Shaped Recovery: What it Means for Multifamily Pricing

by Donald Davidoff | Jan 12, 2021, 12:00:00 AM

When the recession first hit so quickly back in March, pundits naturally and immediately began to predict what would happen as the country navigated...

Five Things to do NOW to Prepare for the Post-Vaccine World

by Donald Davidoff | Jan 6, 2021, 12:00:00 AM

As we enter this year full of hope (knock on wood) that there's no way that 2021 won't be better than 2020, there's still a lot of uncertainty...

Why Strategy Trumps AI in Multifamily Pricing

by Dom Beveridge | Dec 28, 2020, 12:00:00 AM

There's a conversation in progress in our industry about AI and the potential that it offers pricing and revenue management (PRM). It came to my mind...

5 Top Pricing Tips for Getting Through Low Season

by Donald Davidoff | Dec 17, 2020, 12:00:00 AM

Here we are about to go through the lowest part of our season, all while still dealing with pandemic effects. While there are clearly smoother seas...