Its been a while since I last blogged. Lots going oncrazy busy with clients, my younger daughter just started high school and we just sent my older daughter off to Princeton for her freshman year. Both of those milestones got me thinking about how I got to where I am.
Hard work, smarts and a good bit of luck certainly had a lot to do with it. But I think the most important thing for anyone in a cognitive skill career path is to be constantly learning. Learning from experience, but more importantly learning from othersfrom experts we may not know and from colleagues (and competitors) who we do know. Which got me thinking about how important a role conferences have played in my career. Ive met so many people who become not just business colleagues but also friends; and Ive learned from many speakers I never would have otherwise encounteredpeople with ideas that changed how I viewed the world, my job and myself.
So if youre serious about pricing in the multi-family industry, you simply have to go to the Apartment Revenue Management Conference. There are lots of pricing conferences and lots of multi-family housing conferences, but ARM is the only conference dedicated solely to practicing our art in our vertical. Ill be there again and hope to see you. For those of you who might care, heres what Im expecting to do there:
- Network a ton. Ive already got at least three meetings set upone with someone I know well and am looking for feedback on a sales system concept Ive been developing; one with someone Im thinking about working with in the future; and one with someone who Ive never met who reached out to me. I have no idea whether that will be useful or a waste of time, but Ive learned over time that what may look like luck is often the result of just being out there and open to possibilities. One of my favorite sayings is, Action begets action
- Listen intently to the first session on how pricing and marketing can work better together. Since I had responsibility for both when I was an executive at both Archstone and Holiday Retirement, this is near and dear to me.
- Definitely sit in on the keynotethis years may be the most practical yet.
- Have fun leading a lunch roundtable on PRM and lease-ups. I think lease-ups are a great opportunity for pricing to do more than it has in the past, and Im eager to hear what participants say. Join me for this one!
- Get informed on whats coming down the road with the top new companies and products discussion. Last years session was very interestingthis year theres a good mix of new companies combined with established companies telling us about new products
- Lastly, Ill moderate a panel on the untapped arbitrage of customer satisfaction and revenue. Two great panelistsDave Romano and Francis Chowwill lead us on a discussion of practical current applications and aspirational ones for the future.
There's lots of other good stuff on the agenda--the above is just a few highlights. Once again, ARM is sure to be THE place to be to learn more about MFH PRM and to network with leading vendors and practitioners. If youre there, please stop me and say Hi; if youre not going to be there, why not? Theres still time to register!