The Demand Solutions Blog

A New Consumer-Reporting Law Creates an Amenity Opportunity

by Dom Beveridge | Jun 29, 2021 12:00:00 AM

On this blog, we frequently write about amenities. We praise those that deliver ROI to apartment operators, criticize the habit of adding amenities that don't. And we advise many clients and readers on how to realize the returns on their amenity investments. Most of the time, we focus on the kinds of amenities that enhance physical assets. However, the passage of a recent bill in California reminded us that there is more to amenitizing apartments than crown moldings and granite countertops.

7 Big Questions for 2021 Multifamily Leasing Season

by Donald Davidoff | May 11, 2021 12:00:00 AM

Now that we're in the early stages of the leasing season, it's a great time to take stock of where we are with our sales platform. With 3-4 months of...

The Pros and Cons of Lease Terms Longer Than 12 Months

by Donald Davidoff | Feb 9, 2021 12:00:00 AM

Over the past decade, there's been an increasing number of operators regularly offering lease terms longer than 12 months. It's part of a natural...

5 Top Pricing Tips for Getting Through Low Season

by Donald Davidoff | Dec 17, 2020 12:00:00 AM

Here we are about to go through the lowest part of our season, all while still dealing with pandemic effects. While there are clearly smoother seas...

Five Top Leasing Agent Skills for an Automated World

by Donald Davidoff | Oct 7, 2020 12:00:00 AM

Of all roles in multifamily operations, few have changed more radically in the last year than that of the leasing agent. The COVID-19 crisis has...

Thinking Differently About Lease Trade-Outs in Today's Market

by Trachelle Spencer | Sep 23, 2020 12:00:00 AM

Would you try to build a puzzle with just one piece? You already know the answer is no, so why would you try to make pricing decisions based on just...

CLONE Differently About Lease Trade-Outs in Today's Market

by Trachelle Spencer | Sep 17, 2020 12:00:00 AM

Would you try to build a puzzle with just one piece? You already know the answer is no, so why would you try to make pricing decisions based on just...

The Coming Dichotomy of Multifamily Leasing

by Dom Beveridge | Mar 2, 2020 12:00:00 AM

Where I come from (the UK), the English language is peppered with curious variations. One of the strangest is the perpetual controversy over the...

The Surprising Persistence of Old-School Multifamily Selling

by Donald Davidoff | Jan 30, 2020 12:00:00 AM

A couple of months ago, I read a blog about multifamily sales. It caught my attention because the title referred to closing as "the bottom line."...

NMHC Annual 2020: When Even White Shirts Get Disrupted

by Dom Beveridge | Jan 23, 2020 12:00:00 AM

It’s not often that one finds oneself struggling to stay warm in Florida, but it’s been happening this week in Orlando, where we’ve been these last...

Are We Looking at Property Differentiation the Wrong Way?

by Trachelle Spencer | Jul 2, 2019 12:00:00 AM

I recently read - with interest - the coverage of NMHC's recent spring Board of Directors meeting in Chicago. What really caught my eye was a talk...